In this course you will apply these questions to generate strategic recommendations for a real Australian company
DurationTo develop an effective strategic plan, a company needs to address four broad questions: What is our present situation? What is the likely future situation? Where do we want to go from here?
And how are we going to get there? In this course you will apply these questions to generate strategic recommendations for a real Australian company.
Your work will be based on current and credible industry reports and peer reviewed journals, and you will learn how to adapt and apply widely recognized strategy models to organize and analyse the information.
After completing this course, you will have the necessary skills and knowledge to critically evaluate or conduct your own strategic business plan and be comfortable communicating with industry and strategy professionals.
RMIT was established in 1887 as the Working Men’s College with the aim of bringing education to the working people of Melbourne.
RMIT at a Glance:
Our teaching, learning and research programs are continually updated so that students, staff and graduates are equipped to meet the challenges of the 21st century.
At the same time, we have not forgotten our past as one of Australia’s original educational institutions, and we have remained true to our original philosophy.
Since 1887, our inner-city campus has been a vital part of the City of Melbourne, from the 1880s boom through world wars, the Great Depression and renewed prosperity during the second half of the 20th century.
RMIT was awarded royal patronage by Queen Elizabeth II for its educational service to the Commonwealth and contribution to the war effort, and RMIT remains the only higher education institution in Australia with the right to use the prefix “Royal” and the Monarchy's coat of arms.
During the 1990s, the institution gained university status and developed campuses in Bundoora and Brunswick in the city's northern suburbs, and later in Ho Chi Minh City and Hanoi in Vietnam.
In 2013, RMIT opened a research and industry collaboration centre in Barcelona, Spain. With significant teaching partnerships in Asia and Europe, as well as research and industry partnerships on every continent, RMIT has a strong global presence.
Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context.
Having a range of marketing skills in your professional toolkit so you can think and operate like a marketer is important and beneficial, no matter your career path.
This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. It includes knowledge and skills in the areas of digital media as well as covering the requirements of thorough and effective research.
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts
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