Strategic Marketing For Competitive Advantage

In today's highly competitive business environment, marketing is everyone's business. No matter your work experience, if your role increasingly involves marketing responsibilities, you need a solid understanding of its core concepts, methods, and strategic perspectives.

Strategic Marketing for Competitive Advantage is based on Wharton’s popular MBA marketing management program, and unlike executive education programs offered elsewhere, it is taught by MBA faculty.

Without distracting you with trends, they distill the latest in marketing research, thinking, tools, and techniques into five intense days. You will come away with a strong knowledge of the data-driven, fact-based science of marketing and know what it takes to understand customers.

Highlights And Key Outcomes:

In Strategic Marketing for Competitive Advantage, you will:

• Develop a thorough understanding of customers and what motivates buying behavior
• Position new products and services and evaluate the effectiveness of current positioning strategies
• Understand the value of your brands and how to build, develop, and leverage that value
• Maximize consumer engagement through experiential marketing
• Conduct quantitative analyses to make — and support — marketing decisions
• Understand your role in a fully integrated, strategic marketing plan