Strategic Online Marketing Certificate

Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones.

Students will learn search engine optimization (SEO) and content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online marketing campaigns, brand building, content marketing, linking strategies, advertising, social media, video and email marketing.

Our Strategic Online Marketing program offers standalone courses and certificate paths that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work.

You Will Learn:

• Significantly enhance an organization’s online presence
• Create keyword strategies that can be applied to website development and search engine optimization (SEO)
• Develop content strategies for social media, email and blogging
• Create pages that influence search engines while keeping visitors interested
• Effectively use social media to get the attention of your target audience
• Apply proven tracking methods to boost the success of your digital marketing campaigns
• Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution and social media
• Create and execute a successful online marketing plan