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Strategic Online Marketing Certificate

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Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones.


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Course Details

Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones.

Students will learn search engine optimization (SEO) and content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online marketing campaigns, brand building, content marketing, linking strategies, advertising, social media, video and email marketing.

Our Strategic Online Marketing program offers standalone courses and certificate paths that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work.


You Will Learn:

  • Significantly enhance an organization’s online presence
  • Create keyword strategies that can be applied to website development and search engine optimization (SEO)
  • Develop content strategies for social media, email and blogging
  • Create pages that influence search engines while keeping visitors interested
  • Effectively use social media to get the attention of your target audience
  • Apply proven tracking methods to boost the success of your digital marketing campaigns
  • Generate traffic to your website through linking strategies, search engine marketing, advertising, video marketing, email marketing, article distribution and social media
  • Create and execute a successful online marketing plan

The University of San Diego is set at the edge of an international gateway on a campus that's consistently ranked among the nation's most beautiful.

Our focus on academic excellence — inspired by faith, infused with contemporary Catholic values and nurtured in a warm, community environment — empowers innovative, confident, original thinkers to make positive contributions by confronting humanity's urgent challenges in places near and far.

USD is located in one of the world’s great diverse urban centers. San Diego's proximity to the U.S.-Mexico border, where communities and cultures converge, provides our students and faculty members with unique opportunities to learn, to put theory into action and to find new ways to lead purposeful lives.

  • San Diego Branch

    University of San Diego, 5998 Alcala Park, San Diego

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