Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones.
DurationAdvanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones.
Students will learn search engine optimization (SEO) and content marketing strategies to generate website traffic and engage visitors with their offerings. Key topics will include, online marketing campaigns, brand building, content marketing, linking strategies, advertising, social media, video and email marketing.
Our Strategic Online Marketing program offers standalone courses and certificate paths that teach practical digital marketing skills you can use to, enhance your portfolio, grow your own business, position yourself for digital marketing jobs, position yourself for lucrative freelance/consulting work.
You Will Learn:
The University of San Diego is set at the edge of an international gateway on a campus that's consistently ranked among the nation's most beautiful.
Our focus on academic excellence — inspired by faith, infused with contemporary Catholic values and nurtured in a warm, community environment — empowers innovative, confident, original thinkers to make positive contributions by confronting humanity's urgent challenges in places near and far.
USD is located in one of the world’s great diverse urban centers. San Diego's proximity to the U.S.-Mexico border, where communities and cultures converge, provides our students and faculty members with unique opportunities to learn, to put theory into action and to find new ways to lead purposeful lives.
The answer is likely an issue of authority. Google, Yahoo, and Bing are looking for third-party signals to validate your business’s expertise. These signals come from backlinks and local searches.
Social Media is crucial. However, without having someone fill the Social Media Management Role within your business, your Social Media may fall through the cracks.
Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.
This course will prepare you for success in social media campaign management, audience engagement and content communications.
This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan.
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