The global retail industry is continuing to evolve and become increasingly competitive. With technology, change in consumer behavior, globalization, and consolidation, a data-driven retail strategy is more important than ever.
DurationThe global retail industry is continuing to evolve and become increasingly competitive. With technology, change in consumer behavior, globalization, and consolidation, a data-driven retail strategy is more important than ever.
Retail leaders must focus on strategic management in retail and be data-driven to survive and thrive in the industry. Strategic Planning and Management in Retailing helps you develop the effective strategies needed to lead a high-performing retail business.
Learn Essential Skills
Plan for strategic growth using productivity analysis and financial modeling, including a proprietary model for building a competitive advantage in retailing
Analyze and interpret consumer, competitive, and market research—and implement changes based on the data
Develop and implement enhanced merchandising management and assortment strategies
Who Should Attend
Senior retailers who are seeking new methods for growing successful brick-and-mortar stores.
What You Will Learn
Discover the best methods to win in the highly competitive retail sector.
Topics include
Core concepts and determinants of high-performance retailing
Eight Ways to Win in Retailing: a proprietary model for building a competitive advantage in retailing
Retail financial and productivity strategy and measures of high-performance retailing
How to apply multiple strategic and financial models to your business
Merchandise planning and analysis
Frameworks for integrating your business
Strategic market planning, research, and implementation
Evaluation and discussion of relevant retail case studies developed by the program faculty
At Babson, we teach you how to find the opportunity in every challenge and then how to turn those ideas into real, valuable actions. We want you to go from today’s learners into tomorrow’s leaders—specifically entrepreneurial leaders who can navigate risk and uncertainty with agility and skill.
So Why Join Us At One Of The Best Undergraduate Business Schools
As the longstanding leader in the field, we revolutionized entrepreneurship education over half a decade ago. Our approach continues to grow as we teach entrepreneurial leadership, a skillset and mindset anyone can learn and implement.
Entrepreneurial leadership is people first, with an emphasis on experimentation and providing real social value, setting you up for sustainable success. Entrepreneurial leaders evaluate the impact their actions have on their lives, their communities, and the greater world, and then act.
Constantly learning and reacting throughout the process. There’s no one-size-fits-all approach to it either, as Babson students and alums tackle challenges ranging from the role of technology in society to climate change to supply chain issues to healthcare access.
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