Learn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 10 mind-expanding weeks, you’ll learn to understand and analyze data, develop insights and write creative briefs.
DurationLearn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 10 mind-expanding weeks, you’ll learn to understand and analyze data, develop insights and write creative briefs.
You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to the client.
Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through sessions that cover different aspects of account planning.
Welcome to M.AD Atlanta—a cutting-edge learning space and a mind-bending creative experience. Here you’ll explore the boundaries of what you ever thought possible.
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