Strategy, Marketing And Financial Risk Management (Mini MBA)

The 3-Day Mini MBA is an intensive, hands-on and practical course for practitioners who plan to understand more of business management within a short period. It is designed specifically for working professionals who do not possess the luxury of time to attend a full MBA program.

The course is a combination of theory and practice for the advantage of those who may not have strong backgrounds in the areas of strategy, marketing and financial risk management for career advancement.

The course uses contemporary ideas for the enhancement of job functions and understanding of up-to-date management framework. The course’s delivery will be conducted in the forms of discussion, workshop and case study for greater application and appreciation.

The benefits of this Mini-MBA course are multifold: to understand how a company operates, uses of strategic thinking, plans and implements strategies, negotiates, influences and gets buy-in from stakeholders, uses financial data to make better and informed decisions, turns strategic goals into plans and actions as well as performs and delivers results.

During the course, you will network and learn from a diverse group of peers from different entities and industries, develop a personal action plan and strategies and learn and apply real-world business scenarios.

Objectives:

Upon completion of this course, participants will be able to:

To provide understanding on the strategic management process in a competitive business environment.

To provide in-depth exploration on advanced marketing knowledge and practices by exploring new ideas for innovation competitive enhancement.

To introduce analytical skills for business risk management by efficient use of financial management tools.