This course will cover the eight narrative patterns drawn from mythology, folklore and nursery tales and show you how to apply these to create drama and impact in your communication. Storytelling is one of the best ways to get your audience on the edge of their seats. And once you know how – it’s ea
The Art of Storytelling:Getting your audience on the edge of their seats
Course summary
Most great orators and presenters understand that communicating a powerful idea is best done through storytelling. The art of delivering a business narrative that is attention getting and memorable can effectively inspire and influence others.
This course will cover the eight narrative patterns drawn from mythology, folklore and nursery tales and show you how to apply these to create drama and impact in your communication. Storytelling is one of the best ways to get your audience on the edge of their seats. And once you know how – it’s easy!
Itec has been a leading provider of work-based learning programmes for 40 years.
As part of the ongoing strategy to place our people at the centre of the business and preserve the company as an independent organisation, Itec Training Solutions Holdings Limited became an employee-owned company in February 2019.
We are proud to be the first Welsh independent training provider to become employee-owned, with 100% of the business now owned by our employee-owners.
We are one of the largest and most vocationally diverse work-based learning providers. In Wales holding Welsh Government contracts to deliver Apprenticeships and Jobs Growth Wales Plus (JGW+) and a DWP contract, as a provider of Serco, to deliver Restart. In England we hold ESFA contracts to deliver Apprenticeships.
In 2014, we acquired The Centre for Strategy and Communication to support the strategic goal to diversify the business, offering commercial training to individuals and employers throughout the UK and worldwide.
In 2021 we merged our Company’s (Itec Training Solutions Limited and Centre for Strategy and Communication), this merger was to enable the business to align and strengthen our brand.
Every day we transform people’s lives by helping them believe in themselves, become more motivated, helping them find employment, progress their careers, acquire new qualifications and skills, or set up in business. We support high growth organisations to innovate and grow. Helping organisations in the private, public and charity sectors supporting priority and high growth sectors to achieve their outcomes.
Our ethos is simple. We help individuals start and progress their careers by matching their skills with those of local employers. We ensure our programmes are meaningful, effective, valued, and sustainable to both individuals and employers.
This weekend will unravel the secrets of the storyteller’s craft and allow you to experiment with an array of key writing techniques to deepen your understanding of the stories you want to tell and how to tell them.
Data-driven information tends to speak to people’s intellect – while stories stir their imagination and reach their feelings.
Story Telling for Business Course Is Offered By Jo Richings
With hands-on exercises and expert insights, you'll master techniques to engage, persuade, and leave a lasting impression. Transform your marketing strategy through the art of storytelling.
Our MRes will give you a detailed critical understanding of the study of stories, storytelling and narrative in English. You will explore a wide range of approaches to storytelling, learning about topics such as folklore, podcasting and story mapping.
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