Most great orators and presenters understand that communicating a powerful idea is best done through storytelling. The art of delivering a business narrative that is attention getting and memorable can effectively inspire and influence others.
DurationThe Art of Storytelling
Course summary
Most great orators and presenters understand that communicating a powerful idea is best done through storytelling. The art of delivering a business narrative that is attention getting and memorable can effectively inspire and influence others.
This course will cover the eight narrative patterns drawn from mythology, folklore and nursery tales and show you how to apply these to create drama and impact in your communication.
Storytelling is one of the best ways to get your audience on the edge of their seats. And once you know how – it’s easy!
We all enjoy a good story, whether it's a novel, a movie or simply the description of an experience shared by a friend. Stories put our whole brain to work, not just parts of it. We feel more engaged when hearing narratives and we remember them more. What gets remembered becomes top of mind.
Stories create buzz. The more buzz about a product, brand or service, the more awareness there is about it. And the more awareness there is, the higher the probability of being in that top-of-mind position.
Your organisation’s key stakeholders are making choices, preferences and buying decisions every day. Very often, these decisions are made as a result of what comes to mind first.
This highly practical and fun workshop will cover different narrative patterns and explore what makes a good story great.You will also have the opportunity to write your own stories to support your brand and organisational messages.Through feedback, video examples and exercises you will learn how to craft a story and deliver it in a compelling and credible way.
You will also learn how to include a good story as part of a speech or other written document – an invaluable tool for anyone whose job entails writing, editing or reporting.
We specialise in affordable and effective face-to-face training in management, communication, administration, personal effectiveness and writing skills delivered by a team of industry experts.
Our training is stretching, motivating and tailored to the individual learner.
For over two decades we’ve been developing and delivering one and two-day training courses for organisations across all sectors.
All of our courses can be tailored specifically to your team’s needs and delivered at your workplace.
We also run a range of courses for individuals at our training centre in central London, enabling delegates to get out of the office so they can network with other learners, build their skills and confidence, and practise in a safe learning environment.
Our Approach
Here at the Centre, we provide tools and techniques that will improve how you work.
We think it’s important that:
Training is in small groups so that every individual gets one-to-one attention
Learning should be challenging: intellectually and creatively
Different learning styles are embraced
Learning should be motivational, relevant and help delegates achieve their goals
Learning is more effective when it’s evaluated and supported on an on-going basis
We are passionate about communication and diversity and place both in the heart of what we do.
All of our courses contain practical sessions, group discussions, theory and coaching to ensure everyone in the room has a chance to really engage with the training.
We are all hard-wired for story and storytelling is equally important in a professional setting as it is in a social one.
This Introduction to Film Making and Storytelling course offers you the opportunity to become familiar with the film making process, learn technical and creative skills and understand the fundamentals of storytelling in order to bring stories to life.
The Storytelling Course shows you how to create great stories using proven techniques and approaches. With leaders in mind, we show you the ins and outs of storytelling by showing you the art and craft of how to plan, map out and produce amazing stories.
Storytelling has been and always will be the single most valuable skill any PR pro must have. Storytelling is an art, and several skill sets go into storytelling Most great speakers understand that communicating a powerful idea is best done through storytelling and building a narrative.
Visual Storytelling is fast becoming a must-have competence for anyone who needs to persuade through the use of visuals. This workshop will provide multiple examples of different types of visual and how to use them. Find out the theory that underpins effective visualization.
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