The Essentials Of Influencer Marketing & PR

Designed for both marketing and public relations professionals to help you work effectively and ethically with influencers. A 1-day course to take you through the fundamentals of working effectively and ethically with influencers while complying with legislation and regulations.

Course Overview

More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed.

Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.Remember we can look at running all our 1-day courses in-house if there are 4 or more people.

And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

Course Content

You will learn how to identify appropriate influencers, identify fake followers, understand the difference and importance of follow and no-follow links, how to ensure full disclosure of brand and blogger, what Domain Authority and Page Rank metrics actually mean, as well as being able to analyse engagement and the impact on your business.

You Will Learn:

• whether working with influencers right for your client/organisation
• how to identify influencers
• how to approach influencers
• the difference between influencers and traditional media and marketing activity
• how to create a campaign that works
• how to work within the legal framework and regulations
• how to evaluate your campaign