Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.
DurationDesigned for both marketing and public relations professionals to help you work effectively and ethically with influencers. A 1-day course to take you through the fundamentals of working effectively and ethically with influencers while complying with legislation and regulations.
Course Overview
More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed.
Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.Remember we can look at running all our 1-day courses in-house if there are 4 or more people.
And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.
Course Content
You will learn how to identify appropriate influencers, identify fake followers, understand the difference and importance of follow and no-follow links, how to ensure full disclosure of brand and blogger, what Domain Authority and Page Rank metrics actually mean, as well as being able to analyse engagement and the impact on your business.
You Will Learn:
nesma has a team of highly motivated marketing professionals to help develop your marketing and communication skills. All of them dedicated to getting you through your CIM or CIPR qualifications and excited to share their knowledge and skills with you.
Whether you are an experienced marketer or looking to take your first step towards a career in marketing we offer courses and 1-day professional skill sessions at all levels delivered by experienced practitioners.
Plan For Success
nesma has all your marketing and communication know-how covered! Whether it’s working on your current skill set or exploring a new area of expertise. We believe that exceptional training is achieved by focusing on your needs as a learner.
This Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value.
This qualification is aimed at people who are either just starting out in marketing or want to move into marketing.
This training workshop can be booked at anytime and delivered on a day that suits your school or local group.
The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace. On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.
All our marketing courses and workshops are tailored to each organisation’s needs. Past clients have always been impressed with how successfully they are able to apply the skills they have learnt either to their individual jobs or to the business as a whole.
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