UX Design

This course will help you understand how UX impacts your digital products. Learn ways to research and make your digital product user-friendly via a structured process and grow your digital product.

• Understand UX's impact on all of your digital assets.

• Build a website interface to make your digital channels user-friendly.

• Learn how to understand and integrate UX into all online activities. 

• Understand how to craft user-friendly websites, increase conversions & sales.

• Improve your customers' online experience across all channels.

Audience

Digital Marketers, Front end Developers, Designers and anyone that wants to learn the basics of the UX process and integrate it into their workflows

Pre-Requisites

• A device to access the internet, preferably a laptop.

• It is necessary that you be comfortable with computers and the internet

Outline

Module 1 : Introduction to User Experience

• What is UX?

• Why is UX important?

Module 2 : Understanding the problem

• Understanding the business requirements

• Revealing business needs from business requirements

Module 3 : Researching the user

• Basic Steps of User Research

• Recruiting research participants

• Basic user research methods

Module 4 : Analyzing the user research findings

• Humanising data via personas

• Creating personas

• Dangers of personas

• Persona as a tool to align the team

Module 5 : Designing the interface

• Creating wireframes

• Wireframe as an iterative process

• From Wireframes to user flows

• Translating Wireframes to Mockups

• 10 Usability Guidelines for User Interface Design

• Design handoff to the developer

Module 6 : An introduction to Figma, an interface design tool