Video production course to give learners the foundation in digital video content creation for social media marketing. Learn about the basics of videography, plus the concepts of content strategy and visual storytelling.
Video production course to give learners the foundation in digital video content creation for social media marketing. Learn about the basics of videography, plus the concepts of content strategy and visual storytelling. With these video-making skills, learners can come up with an effective video marketing strategy for their business or brand’s social media platforms.
Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this course, you will learn more about various social media platforms that are in trend, such as Facebook, Instagram, LinkedIn, YouTube, and TikTok, and how they can be implemented for your business so that you can engage with and reach out to the 4.6 million active social media users in Singapore.
To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling marketing videos using just your smartphone. Our course will cover basic filming techniques and free applications which you can use to create media assets for your company.
You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.
Course Title
Video Production for Social Media
Course Objectives
At the end of the workshop, you will be required to present a video that is suitable for content marketing on YouTube or Instagram. You will learn:
An understanding of the current trends and practices on Facebook, Instagram, TikTok, LinkedIn, and YouTube. Compare and contrast between simple video editing using native filters and stickers with professional video editing software.
Course Content
Day 1
Understand your target audience and how to reach out to them on social media
Learn how to create an effective social media content calendar to engage your audiences
Learn and understand PDPA, IP, copyright and how to avoid infringement on social media platforms
Understand the positive and negative impacts of social media and learn how to keep up with new trends
Day 2
Evaluate various social media marketing platforms available and choose the right platforms suitable for you to grow and improve your business
Learn on the features available on Facebook, Instagram, LinkedIn and YouTube to maximize business opportunities
Find out popular third-party productivity tools that can help you manage multiple social media platforms better
Learn how to use free software on smartphone to create content suitable for usage on social media platforms
Learn how to build an active community on social media by developing community engagement activities such as lucky draws and contests
Understand how to engage and encourage your community to contribute content to your social media
Learn how to use positive reviews and user-generated content to get more business
How to set measurable goals and analyze traction and results
Written and Practical Assessment
The importance of job skills acquisition has been on the rise globally. From high tech advanced expertise to competencies in established trades, learners are always seeking industry practitioners to learn from.
However, industry practitioners are often too busy to deal with the administration and logistics of training, which inhibits them from giving their knowledge even if they love to.This is where we come in to break down the barrier.
How do we enable training providers for learners?
Courses
We are always on the lookout for industry practitioners who have practical industry knowledge. Whether they already have ready courses or use our trained curriculum writers to transform their knowledge into courses, we seek to bring these knowledge to learners.
Learners
Via the online course portal coursemology.sg, we make it easy for learners to find the course they need to acquire job skills. This also removes training providers’ burden of creating and maintaining web presence for their courses to reach learners online.
Training Facilities
Via Olympus Learning Academy and MSO, we maintain training facilities across Singapore to make it easy for learners to find a class near their home.
Our logistic operators set up the classrooms as required by training providers for each vocational training, be it information technology, security, makeup classes etc.
Customer Service
Via Olympus Learning Academy and MSO, we have trained customer service representatives to engage and educate our learners about the courses to take for their desired skills acquisition.
This eases the communication between learners and training providers.
Class Arrangements
Scheduling and accommodating the time of trainers and tens of students for each class is an administrative headache for training providers and learners.
Skilled executives in Olympus Learning Academy and MSO do this liaison everyday, to the satisfaction of both.
Who we are
Olympus Learning Academy Pte Ltd (OLA) was founded in 2011 as an education training centre. In 2016, OLA pivoted the education business towards marketing adult upgrading and upskilling courses for other training providers.
OLA, together with our partner Coursemology who list our clients’ courses on our Coursemology.sg website, is a one-stop shop solution where we market, provide course information, sales-closures, training facilities, and after-sales support for the training providers.
From Coursemology.sg online course platform to infrastructure and admin support, OLA enables training providers to fill and conduct classes in a conducive environment.
OLA’s training facilities are conveniently located in Toa Payoh Central, Jurong East Central and Tampines Central, all within 5 minutes walking distance from their respective MRT stations.
Lastly, it is important to note that OLA is not a SkillsFuture Approved Training Organisation (ATO). ATOs are OLA’s clients who engage OLA’s premises and services.
In cooperation with OLA, Coursemology.sg was founded 2017. Traditionally, many training providers use word-of-mouth, booths and flyers to reach their intended students.
Coursemology.sg, as an online platform, uses the latest digital marketing to allow training providers to reach their audiences online.
Coursemology.sg generates many enquiries for training providers who have listed their courses with us.
With enhanced editing capabilities, precise color correction, and a industry-leading support for video formats up to 8K resolution, Premiere Pro is perfect for both hobbist and corporate video projects.
This class is designed for anyone interested in learning about visual effects and motion graphics. Basic video editing knowledge is a must, and the ability to use Adobe Premiere Pro would be an advantage.
Adobe Premiere Pro, the essential video editing application for professionals and video enthusiasts, is an incredibly scalable, efficient, and flexible video editing system. It supports a broad rangeof video, audio, and image formats.
In this workshop, you get to dabble with FCPX (Final Cut Pro X), one of the commonly used film editing software in Hollywood. You will learn the essential techniques of film editing through a variety of stock footage and themes provided, and better manage these processes.
Designed with post-production capabilities, professionals rely on After Effects to perform keying, tracking, compositing and animation to produce visually stunning works for advertisements, video and even film.
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