Video Production For Social Media

by Coursemology Claim Listing

Video production course to give learners the foundation in digital video content creation for social media marketing. Learn about the basics of videography, plus the concepts of content strategy and visual storytelling.

S$981

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img Duration

2 Days

Course Details

Video production course to give learners the foundation in digital video content creation for social media marketing. Learn about the basics of videography, plus the concepts of content strategy and visual storytelling. With these video-making skills, learners can come up with an effective video marketing strategy for their business or brand’s social media platforms.

Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this course, you will learn more about various social media platforms that are in trend, such as Facebook, Instagram, LinkedIn, YouTube, and TikTok, and how they can be implemented for your business so that you can engage with and reach out to the 4.6 million active social media users in Singapore.

To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling marketing videos using just your smartphone. Our course will cover basic  filming techniques and free applications which you can use to create media assets for your company.

You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.

 

Course Title

  • Video Production for Social Media

 

Course Objectives

At the end of the workshop, you will be required to present a video that is suitable for content marketing on YouTube or Instagram. You will learn:

An understanding of the current trends and practices on Facebook, Instagram, TikTok, LinkedIn, and YouTube. Compare and contrast between simple video editing using native filters and stickers with professional video editing software.

 

Course Content

Day 1

  • Understand your target audience and how to reach out to them on social media

  • Learn how to create an effective social media content calendar to engage your audiences

  • Learn and understand PDPA, IP, copyright and how to avoid infringement on social media platforms

  • Understand the positive and negative impacts of social media and learn how to keep up with new trends

 

Day 2

  • Evaluate various social media marketing platforms available and choose the right platforms suitable for you to grow and improve your business

  • Learn on the features available on Facebook, Instagram, LinkedIn and YouTube to maximize business opportunities

  • Find out popular third-party productivity tools that can help you manage multiple social media platforms better

  • Learn how to use free software on smartphone to create content suitable for usage on social media platforms

  • Learn how to build an active community on social media by developing community engagement activities such as lucky draws and contests

  • Understand how to engage and encourage your community to contribute content to your social media

  • Learn how to use positive reviews and user-generated content to get more business

  • How to set measurable goals and analyze traction and results

  • Written and Practical Assessment

  • East Branch

    300 Tampines Avenue 5, East
  • Central Branch

    Blk 190 Toa Payoh Lorong 6, Central
  • West Branch

    2 Venture Drive Vision Exchange,, West

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