Visual Storytelling is fast becoming a must-have competence for anyone who needs to persuade through the use of visuals. This workshop will provide multiple examples of different types of visual and how to use them. Find out the theory that underpins effective visualization.
DurationVisual Storytelling
Turn your message into something amazing
Who Should Take This Workshop?
Visual Storytelling is fast becoming a must-have competence for anyone who needs to persuade through the use of visuals. This workshop will provide multiple examples of different types of visual and how to use them. Find out the theory that underpins effective visualization.
Learning Points
Describe what a visual story is
Identify what makes a visual story effective
Avoid map shock and cognitive overload
Use links and nodes in processes
Use visuals to explain process flows and customer journeys
Tell stories about data
Select the right charts to describe data
Use impactful infographics
Select images for abstract concepts in presentations
Apply the principles of visual perception
See images from multiple perspectives
About The Mango...
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Story telling has been around for centuries and for good reason. People remember and pass on stories much more easily than other types of information and data.
Participants of this workshop will learn the transformative power of storytelling.
Storytelling is an innately human way of communicating but, for some reason, we don’t apply this to business messaging. We stay focused on facts and data – not understanding that stories are the most effective way to engage and persuade.
This 4-week course will demonstrate how to create your own story sack and provide you with the skills to interpret and read children’s stories in new and more imaginative ways. Free reading books may be available on completion.
Storytelling techniques such as character and plotting only work when they are situated within a powerful story world.
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