This course is aimed at a broad range of people with differing skill levels and objectives. If you require a web presence for your business, this is the course for you. It will allow you to create a successful website or become the Internet "specialist" of your company.
DurationThis course is aimed at a broad range of people with differing skill levels and objectives. If you require a web presence for your business, this is the course for you. It will allow you to create a successful website or become the Internet "specialist" of your company. It is aimed at both first-time web-designers and to those who have produced web pages but now require expert knowledge to make their sites more successful.
Course Goals:
In addition to web design, this course will teach you how to market your website, understand how to do business on the web, stay in touch with target markets, analyise your website traffic, conduct keyword research and understand business social media and networking.
Topics:
Website design fundamentals
Elements of a successful web site
Prioritising content
What not to do
How to attract traffic
Proofreading
How to effectively check all links
Choosing an Internet Service Provider (ISP)
Getting a domain name
Search Engine Optimisation (SEO)
Being found by the top search engines such as Google is one of the most important aspects for the success of your website. Our trainers have a wealth of experience in positioning websites in the top 10 of the leading search engines, especially Google. Your tutor will take you through the steps involved in achieving the best possible rankings.
Understanding how websites work
What is HTML
Non-technical explanation of web technologies
Understanding web jargon
Understanding Internet Explorer, Firefox, Safari, Chrome
Using Adobe Dreamweaver to build your site
Click here for Dreamweaver content
Adding graphical content
Image types
Where to get good images
Understanding copyright
Important things to remember and tips
Publishing your website
Internet Service Providers (ISP)
Uploading your website
File Transfer Protocol (FTP)
Publishing across an internal network
Conducting Business on the Web
Web communities
Business Social Media
Marketing with business Facebook
Networking with Linkedin
Blogging with Twitter
Google Products
Google Analytics and Page Rankings
Keyword research tools
Using Google Analytics to understand traffic
Creating Google Analytic Reports
SEO resources
Based in Edinburgh and Glasgow, we provide a wide range of classroom based IT training courses to companies across the whole of Scotland. Courses can be attended in our city centre Edinburgh training centre, delivered on-site at your premises, or live virtual classrooms.
To understand HTML and web design (Hyper Text Mark-up Language) we develop functional and fundamental skills, starting with HTML and CSS, the scripting languages of the internet.
The Web Design and WordPress Training Course teaches you everything on the topic thoroughly from scratch, so you can achieve a professional certificate for free to showcase your achievements in professional life.
HTML5 includes detailed processing models to encourage more interoperable implementations; it extends, improves and rationalizes the markup available for documents, and introduces markup and application programming interfaces (APIs) for complex web applications.
The ECT’s CSS and HTML course is designed to provide the necessary technical skills and tools to utilise CSS and HTML when dealing with websites: either in design or on a day-to-day basis.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software.
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