Wordpress For End Users

Delegates will learn more about WordPress and why it is a great tool to help you create a business website. Delegates will learn about designing a site and how to physically create a website.

Delegates will gain an understanding into best practice when creating the website content, as well as learning how to enhance a WordPress website using SEO, how to monitor and track the success of the site using Google Analytics and how to report on its progress and success.

Throughout the course delegates will undertake various exercises to consolidate learning at each step.

Target audience

If you are a small business owner or entrepreneur, having the skills to create your own business website will enable you to have full input on the design, implementation and progress of getting your new business website online.

For those working as an EA, PA, Office Manager or Business Development Manager, having a sound understanding of how to create a website using WordPress can be invaluable to your employer, and will give you a fuller understanding when working with other website developers

Course Goals:

On completion of this course delegates will have learnt how to create a professional business website using WordPress. Delegate will have gained valuable knowledge and understanding of how websites are built and how to enhance them using best practice SEO, building an excellent foundation from which to progress a  web design career and knowledge, and be able to confidently liaise with other website developers.

Topics:

Designing a WordPress Website:

What is a website; why use WordPress; identifying your audience; domain names; effective home pages; using images, video and colours; keywords; making a site accessible.

Creating a WordPress Website:

Getting to know WordPress; themes; static pages and blog posts; developing the Home page; blogging – good tactics, how to create a post, categories/tags.

Enhancing a WordPress site:

widgets; SEO; additional pages; registering with Google Analytics; increasing visitors; terminology, trends and reports; conversion and goals; best practice.