Working in Retail and Customer Service

Customer service, in general, characterises how products or services are delivered to the customer through accessibility, efficiency, cost-effectiveness, and satisfaction. It is truly a process of creating a trusting relationship that instils a sense of loyalty by the customer in the product or service as well as the company or brand.

Customer service therefore goes beyond the immediate interaction. Customers want to be helped by people in customer service jobs who are going to be of some use to them; they do not want to be bombarded by a scripted approach or deal with someone with poor listening skills. This means that any potential employer will give serious attention to applicants who can demonstrate a fundamental understanding of what jobs in customer service entail.

This course will prepare you to work in an environment where customer service skills are highly valued. You will understand different types of customers and different customers’ expectations. We will talk about communication skills, body language and procedures related to work in this sector.