Writing for Professionals is designed for anybody who recognises that writing in English is a part of their professional life. It teaches a proven method that will make your documents clearer, more concise, effectively structured and far more professional.
Writing for Professionals
Writing for Professionals is designed for anybody who recognises that writing in English is a part of their professional life. It teaches a proven method that will make your documents clearer, more concise, effectively structured and far more professional.
Writing is an important part of most professional lives. Being able to communicate a message clearly and concisely is an incredibly important skill – whether that’s when writing reports, emails, marketing documents or pre-sales materials. Poor writing, meanwhile, can lead to frustration, miscommunication, and a loss of reputation and sales.?
This course teaches Writing Machine’s unique Structured Writing Method, based on the tried-and-tested specialist techniques used by our agency to provide writing services to companies such as Alcatel-Lucent, BAE Systems, BT Global Services, Carter Jonas, Experian, HP, Kapsch CarrierCom, QinetiQ, Siemens, SITA and TomTom.
What will you learn?
The outcomes of the training include a significant improvement to both the professionalism of your documents and how efficiently you produce them.
On completion of this course, you will be able to:
Implement an effective writing process
making writing more efficient, and leading to better quality documents
Clarify objectives and messages before writing
leading to clearer and more focused writing
Effectively plan and structure documents
to create a logical flow and, again, to speed up the writing process
Use clear and concise language
to get your points across
Improve the quality of writing style
to make documents grammatically correct, appear more professional, authoritative and easier to skim-read
Proofread your writing
to ensure they are free of mistake
Our Story
Where it all began
A fresh-faced Paul Ayling is working for the leading global PR firm Text100. In addition to his work with Tektronix, Systems Union, Wang and DEC, he is heavily involved in the UK launch of Word 1.0 for DOS from a little-known start-up called Microsoft.
It is during the course of this work that he discovers a clever structuring tool built into Word, called Outline View. This sparks Paul’s imagination, and sows the very first seeds of what is to become the Structured Writing Method™.
Starting up
Paul takes the leap from Text100 and London to set up his own agency in Winchester: Writing Machine. It is the UK’s first agency specialising in message-based copywriting and editorial consultancy, and at the heart of all projects is an early version of his Structured Writing Method. Clients send and receive projects by post and fax, but writing is – of course – done in an early version of Microsoft Word’s Outline View.
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