Writing for the Web and Social Media (1 Day Copywriting Training Course)

Copywriting training for the web and social media. This course, delivered in Birmingham, will give you a tried and tested structure to bring immediate and measurable improvements to your business communications. 

• It will help you to generate new content ideas, use “benefit” focused language to encourage clients to work with you, and make your content more search engine friendly.
• Ultimately it’s all about making your customers sure about the benefits you offer them and making it obvious why they need to do business with you.
• Do you believe that your website and social media could be closing more business for you, but you’re not quite sure how to make it happen? Do you sometimes wonder if people reading about you online really understand what differentiates you from your competition? Copywriting training might be what you need.

If so, you’ve come to the right place! As more of your marketing activity goes online, the need to develop highly effective content for websites and social media becomes ever more pressing.

Course Benefits
On completion of this Content Development course you will be able to:

• Understand what we mean by content and why we need to focus on it
• Know what makes effective content and how to make it work for you
• Unlock the treasure trove of success stories hidden in your business
• Understand how to use content to improve your search engine rankings
• Become a confident, online communicator
• Manage your online communication schedule
• Understand how to measure improvements in your online performance

Course Content
Defining a Content Development Plan

• Understanding what your customers want
• Auditing your existing assets. What successes, war stories, photographs or videos do you already have?
• What are your objectives developing and using content?
• What resources are required to make it happen?

Websites

• Getting vistors to stay and look. Formatting your copy for readability and interest
• Generating leads and sales. What’s the customer’s priority and defining calls to action
• Structuring your content. Static, pages, dynamic pages and landing pages
• Search Engine Optimisation – Getting ranked in Google and attracting click throughs

Effective page copy
Using page titles and meta page descriptions to stand out from the crowd

Social Media

• How to write for different platforms
• The role of visuals
• Repeat, reuse and reformat – maximising the value of your content

Managing content development

• Defining your editorial schedule
• Using tools to manage your output
• Measuring the effectiveness of your content

Audience
Prior to attending this Content Development course delegates should have:

• An understanding of the web
• An understanding of social media