Write effective, easy-to-read, engaging copy for your online readers. Discover ways to edit and structure that will make your readers want to scroll and click.
DurationWhat Will I Learn?
People read online vs print
Engage skimming readers
Structural formats
SEO copywriting
Practical exercises
Free digital course assets
Free post-course helpdesk support
Section one
People read 25% slower online than in print, so what does this mean for writers?
• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions
• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling
• Front-loading copy exercise
• Feedback session, sharing and comparing ideas.
Section two
• Examples of useful structural formats for short-form and long-form copy
• Ideas to help writers ‘chunk’ copy so readers can navigate with ease, even when writing about complex subjects at length
• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience
• Re-purposing ‘long-form’ copy exercise
• Feedback session, sharing and comparing ideas
Section three:
How do you drive traffic to your website and/or engage readers so they click and scroll?
• Brief introduction to using key words and SEO, working with strict character counts including ‘mobile friendly’ versions
• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs
• Ideas for driving traffic to ‘Evergreen’ pieces through topical or enticing teaser copy
• Exercise in optimising copy and hooking readers
• Feedback session, sharing and comparing ideas
Everyone who attends a classroom course tells us the same thing - there's an amazing vibe and energy. It doesn't happen by accident, our front of house staff are amazing. We hire people with interesting stories from all over the world, who understand how to put people at ease.
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On this course, you'll see that most websites, even the ones that look great, are underperforming.We will also show you how you can improve your website so that it starts converting more visitors into enquiries and sales.
Introduction to HTML is a short hands-on workshop style course. Everything you need create and edit HTML - understand tags, elements, styling, and tables! Confidently amend and add to HTML emails, content management systems, web pages etc etc.
An effective website is central to the marketing and operations of any organisation. This course teaches you the basics of web design and maintenance using Microsoft FrontPage and will give you the confidence to take on website development or update projects.
The course teaches students to code HTML to W3C standards first, i.e. design to the standards and test for compliance, before tweaking for aesthetics or optimising for particular browsers — easily the most pleasant, efficient and profitable way of working.
Get the HTML & HTML5 coding skills you need to create websites or newsletters with a choice of scheduled classes in London, Manchester, Newcastle and other UK wide locations. Our bespoke & onsite options provide tailored course content and location flexibility.
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