MarketingMind is a collection of the chapters from the Marketing Analytics Practitioner’s Guide (MAPG). Like MAPG, it blends the art and the science of marketing to reflect how the discipline has matured in the age of analytics.
This 2-day hands-on training programme on Digital Marketing, conducted at the NUS Business School, is designed to make participants more effective in developing and executing digital marketing strategies.
The digital age has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. Driven by advances in hardware, software and communications, the very nature of market research and analytics has changed, and new techniques have emerged.
Advanced training program for Consumer Analysts and Marketing Professionals
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