Sri Sri Rural Development Programme Trust

Established in 2001, Sri Sri Rural Development Program Trust (SSRDP) under the aegis of Art of Living operates with a resolute focus on empowering India with a number of skill development programs and meaningful service initiatives. We aim to collaborate with best global practices, corporate thinking, accountability and highest governance standards, and transparency to create a model of sustainable development, which is a benchmark in the industry and can be replicated at scale. At Sri Sri Rural Development Programme Trust (SSRDP), we believe that the partnership of rural India with corporates, young urban India, the Government and other partner organizations is the key to creating a permanent & irreversible change for good.

Our Vision

We believe that every person deserves to lead a secure, prosperous, and dignified life. 

Our Mission

Creating a permanent and irreversible change in the lives of economically challenged persons in the next five years, taking the number of beneficiaries to 10 million from the current level of 3 million being supported through various programs.

Our Strategy

Identify & address green initiatives, Skills training & other need-based issues in India, through sustainable development projects, training and entrepreneurship development. Promote entrepreneurs and create a platform and infrastructure for the youth to take up income-generating activities in their neighbourhood. Act as a bridge between urban & rural India for inter-cultural, knowledge, technology and human exchanges.