The Winnipeg Chamber of Commerce

Vision

The Winnipeg Chamber of Commerce is an essential part of your business plan for growth and success.

Purpose

To lead, connect and grow Winnipeg’s business community – through public policy advocacy, business supports, and community building – igniting a more innovative, vibrant, and thriving Winnipeg.

Goals

1. Thought Leadership and Impact Advocacy

2. Maximize Member Return on Investment

3. Catalytic Community Leadership

4. Organizational Capacity and Strength

Key Strategies

1. Define and Lead the Policy Conversation:

   The Chamber will leverage its position as the voice for business to define issues and shape the narrative. Enhanced research, improved member policy engagement and expanded communication outreach will serve to generate positive public support and compel government to support the necessary conditions for business growth and prosperity.

2. Transform Member Engagement and Value Fulfilment:

   The evolving workplace, time constraints, and financial barriers are redefining how members access Chamber events, programs and services. New touch points and program delivery models, reflective of diverse needs, will be implemented to capture insights from members, bring Chamber value to where our members are, and remove barriers to full participation in our value offerings.

3. Leverage Our Convening Power for Collective Impact:
   A next phase of our Commitment to Opportunity Diversity and Equity (CODE) and formalized Leadership Winnipeg Alumni program, coupled with the expansion of existing platforms and networks, will deliver the required human and financial resources to fuel action and produce results.

4. Tailor and align model:
   The nature of a Chamber membership has shifted from joining as a function of good corporate citizenship towards belonging based on a need to engage in greater-good initiatives and direct value appeals. The Chamber will establish a new framework for members to reimagine and customize their Chamber support and promote barrier-free access to the full value of Chamber membership.