This comprehensive course provides a deep dive into the capabilities of ChatGPT and a suite of other AI digital tools in the realm of digital marketing.
DurationThis comprehensive course provides a deep dive into the capabilities of ChatGPT and a suite of other AI digital tools in the realm of digital marketing. Kicking off with an introduction to ChatGPT and ten distinct AI tools, module one familiarizes students with the potential of AI in content creation and digital marketing strategies.
Module two transitions into the practical application, illustrating how to craft engaging content with ChatGPT, including blog posts, social media content, and SEO articles. This skill-building continues in the subsequent modules, where learners are trained on how to optimize ads and generate SEO-friendly content using AI-driven tools.
The course shifts to a strategic perspective in module five, where attendees will learn how to harness ChatGPT to analyze competitors and develop competitive advantages.
Module six delves into understanding customer behavior and segmentation, showing how AI can personalize marketing strategies for specific customer segments.
Learn By Doing
The course then extends to social media planning in module seven, teaching learners how to generate a content calendar using AI tools for effective social media management.
Module eight reinforces these skills with real-world case studies and hands-on exercises, while Module nine addresses any participant queries and shares best practices for utilizing AI tools in digital marketing.
Finally, module ten encapsulates key concepts and the transformative potential of ChatGPT and other AI tools in digital marketing, fostering a spirit of continuous application and growth. Throughout the course, students are provided with the knowledge and skills to fully leverage AI in their digital marketing efforts.
Objectives
Understand the capabilities of ChatGPT and other AI digital tools
Master content creation using ChatGPT
Optimize ads using AI tools
Develop SEO skills using AI tools
Understand customer behavior analysis and segmentation using AI tools
Outcome
Understanding of AI in Digital Marketing
Proficiency in Content Creation
Ad Optimization Skills
SEO Knowledge and Skills
Customer Behavior Analysis and Segmentation
Competitor Analysis Skills
Social Media Management
Hands-On Experience with AI Tools
Target Participant
Corporate Marketing
Content Creator
SME
Entrepreneur
Marketing Manager
Marketing Executive
CMO
Marketing Director
Methodology
Theory, technical & practical exercises (quiz / test, self-evaluation training, case studies)
Pre-requisite
Basic Digital Literacy
Tools required during the course: laptop
Content
Module 1: Introduction to ChatGPT and AI Digital Tools
Module 2: ChatGPT Prompt Language for Content Creation
Module 3: ChatGPT Prompt Language for Ad Optimization
Module 4: ChatGPT Prompt Language for SEO
Module 5: Competitor Analysis with ChatGPT Prompt Language
Module 6: ChatGPT Prompt Language for Customer Behavior Analysis and Segmentation
Module 7: ChatGPT Prompt Language for Social Media Calendar Planning
Module 8: Case Studies and Practical Exercises
Module 9: Q&A and Best Practices
Module 10: Wrap-up and Conclusion
Malaysian Export Academy was registered in October 2007 as a Company with the Registrar of Companies in Malaysia. Its main activities are training and education. The Academy has been certified ISO 9001:2015.
The Academy is registered as a Training Provider with HRD Corp. Malaysia under the Ministry of Human Resources of Malaysia. The Academy is also registered with the Ministry of Finance Malaysia.
The Academy trains and coaches an average of 3,000 participants per year on various subjects with main focus on Export and International Trade in Malaysia and also in other countries in the ASEAN region.
Besides training and education, the Academy is involved in seminars/conferences and other trade-related activities such as trade missions, business matching, consultancy, research & development and publications.
The Academy is a member of the following Local and International organisations:
International Association of Trade Training Organisations (IATTO)
Malaysian Exporters Association
Malaysian Training Providers Association
Malaysian External Trade Development Corporation
International Trade and Export has been the academy’s main specialization and has organized many activities to assist business executives and fresh graduates in Malaysia and the other ASEAN countries to develop their export businesses through training, coaching, and other hand-holding initiatives.
The Academy has also collaborated and worked with many agencies and organizations for instilling exporting skills and the promotion of Malaysian exports. Among the agencies are MATRADE, MARA, SMEBANK, RISDA, FAMA, SME CORP, PUNB and several State Governments and also organizations such as the Malaysian Exporters Association, National Chamber of Commerce and Industry, Malay Chamber of Commerce and Industry, Malaysian International Chamber of Commerce and Industry, PERDASAMA and many others.
The Academy runs various certification and professional programmes in collaboration with the following International and Local partners:
Chartered Management Institute, UK
CCSD Council, Prague
International Association of Accounting Professionals (IAAP), UK
European International University, France
University of Alzette, France
Genovasi University College, Malaysia
The Academy was founded by Prof. Dr. Abdul Kabur Ibrahim, who has vast experience in International trade and has travelled to more than 80 countries for business purposes. He has also served as the Malaysian Trade Commissioner in several countries for 15 years.
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