The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics.
DurationOverview
The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics. This will equip you with the technical know- how, understanding and insights to build an online reporting structure for their business.
They will understand the importance of aligning business KPIs with their analytics goal configuration. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests). You will learn how to assess the effectiveness of a website in terms of its technical performance and download speed.
Modules
Key Concepts
Goal Configuration & Funnels
Bounce Rate
e-Commerce
Goal Setup
Dashboard
Site Speed
Standard Reporting
Account Setup
Audiences
Site Search
Real-time Reporting
Analytics Code
Intelligent Reporting
Events
Advertising
Analytics Profiles
Customized Reporting
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
This module of the CIM Foundation Certificate in Professional Digital Marketing, provides an understanding of the key concepts and terminology used in marketing.
SEO – Search Engine Optimisation is the optimisation of your website for search engines such as Google, Yahoo, Bing etc. It enables them to access the content of your site and bring up you web page for relevant search terms.
This course explains how to optimise website for search engines and what techniques are good to bring a website on first page of Google. In this course we will discuss and practically implement both on-site and off-site SEO techniques.
This one day course will cover a number of areas of Search Engine Optimisation (SEO).
The Digital Marketing and Social Media Course will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing within a constantly evolving digital landscape.
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