Analytics

Overview

The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics. This will equip you with the technical know- how, understanding and insights to build an online reporting structure for their business.

They will understand the importance of aligning business KPIs with their analytics goal configuration. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests). You will learn how to assess the effectiveness of a website in terms of its technical performance and download speed.

Modules

• Key Concepts

• Goal Configuration & Funnels

• Bounce Rate

• e-Commerce

• Goal Setup

• Dashboard

• Site Speed

• Standard Reporting

• Account Setup

• Audiences

• Site Search

• Real-time Reporting

• Analytics Code

• Intelligent Reporting

• Events

• Advertising

• Analytics Profiles

• Customized Reporting