The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics.
DurationOverview
The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics. This will equip you with the technical know- how, understanding and insights to build an online reporting structure for their business.
They will understand the importance of aligning business KPIs with their analytics goal configuration. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests). You will learn how to assess the effectiveness of a website in terms of its technical performance and download speed.
Modules
Key Concepts
Goal Configuration & Funnels
Bounce Rate
e-Commerce
Goal Setup
Dashboard
Site Speed
Standard Reporting
Account Setup
Audiences
Site Search
Real-time Reporting
Analytics Code
Intelligent Reporting
Events
Advertising
Analytics Profiles
Customized Reporting
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
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