London School of Digital Marketing

This module will get participants started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing

The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics.

The module covers the core concepts and terminology associated with Digital Display and Video Advertising, and explores what is involved with developing and implementing effective Ad campaigns.

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement

This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.