Introduction to Digital Marketing

Overview

The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization. Participants will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between Traditional and Digital Marketing.

This module will get participants started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including: Search Engine Optimization, Pay Per Click, Digital Display Advertising, Email Marketing, Social Media Marketing, Mobile Marketing, as well as Google Analytics.

Participants will learn how to develop an integrated and effective overall digital marketing approach across these various specialisms. They will also be able to conduct ongoing analysis and measurement in order to manage and evaluate their digital marketing efforts and budgetary spend.

In this module our practitioners will also refer to the principles and processes, as well as the tools and techniques that underpin the Professional Diploma in Digital Marketing, and use effective illustrations and relevant, practical examples to bring the concepts and ideas to life.

Modules

• Key Concepts of Digital Marketing

• The Opportunity of Digital Marketing

• Characteristics of Digital Marketing

• Implications of Digital Marketing

• Laws and Guidelines Basics

• Search Engine Marketing Basics

• Search Engine Optimization Overview

• Pay Per Click Advertising Overview

• Display Advertising Overview

• Email Marketing Overview

• Mobile Marketing Overview

• Social Media Overview

• Analytics Overview

• Strategy and Planning Overview