The module covers the core concepts and terminology associated with Digital Display and Video Advertising, and explores what is involved with developing and implementing effective Ad campaigns.
DurationOverview
The Digital Display and Video Advertising module will help participants to implement effective Digital Display and Video Advertising campaigns. The module covers the core concepts and terminology associated with Digital Display and Video Advertising, and explores what is involved with developing and implementing effective Ad campaigns. Participants will firstly explore the benefits and the business value of Display and Video Advertising, and then address key campaign aspects including: Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration, Budgeting (incl. different pricing metrics), Measurement and Optimization.
Modules
Key Concepts
Ad Formats
Campaign Steps
Targeting
Benefits of Digital Display
Ad Features
Target Audience
Tracking the Campaign
Challenges with Digital Display
Ad Display Frequency
Campaign Objectives
Optimizing the Campaign
Business Value
Campaign Planning
Campaign Budget
Laws & Guidelines
Running Effective Ads
Creative Formats
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
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