Digital Display and Video Advertising

Overview

The Digital Display and Video Advertising module will help participants to implement effective Digital Display and Video Advertising campaigns. The module covers the core concepts and terminology associated with Digital Display and Video Advertising, and explores what is involved with developing and implementing effective Ad campaigns. Participants will firstly explore the benefits and the business value of Display and Video Advertising, and then address key campaign aspects including: Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration, Budgeting (incl. different pricing metrics), Measurement and Optimization.

Modules

• Key Concepts

• Ad Formats

• Campaign Steps

• Targeting

• Benefits of Digital Display

• Ad Features

• Target Audience

• Tracking the Campaign

• Challenges with Digital Display

• Ad Display Frequency

• Campaign Objectives

• Optimizing the Campaign

• Business Value

• Campaign Planning

• Campaign Budget

• Laws & Guidelines

• Running Effective Ads

• Creative Formats