This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.
DurationOverview
This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.
You will look at the emergent trends within the mobile space and recognize the new opportunity afforded by “always on” mobile devices, for interacting effectively with specific audiences based on context and location.
The Mobile Marketing module covers the key concepts and terminology used within the field of mobile marketing and provides you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy.
You will develop the knowledge and skills to run effective campaigns through the selection of appropriate tools and resources, and through mobile subscriber list management techniques.
Modules
Key Concepts
Opportunities & Risks
Mobile Devices
SMS Content
SMS Strategy
Mobile Advertising
Mobile Optimized Websites
Mobile Apps
The Big App Decision
Proximity Marketing
Bluetooth
Mobile Coupons & Ticketing
Implementation
Strategic Steps
Marketing Goals
Review & Testing
Key Trends
Social Media Channels
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
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