This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.
DurationOverview
This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.
You will look at the emergent trends within the mobile space and recognize the new opportunity afforded by “always on” mobile devices, for interacting effectively with specific audiences based on context and location.
The Mobile Marketing module covers the key concepts and terminology used within the field of mobile marketing and provides you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy.
You will develop the knowledge and skills to run effective campaigns through the selection of appropriate tools and resources, and through mobile subscriber list management techniques.
Modules
Key Concepts
Opportunities & Risks
Mobile Devices
SMS Content
SMS Strategy
Mobile Advertising
Mobile Optimized Websites
Mobile Apps
The Big App Decision
Proximity Marketing
Bluetooth
Mobile Coupons & Ticketing
Implementation
Strategic Steps
Marketing Goals
Review & Testing
Key Trends
Social Media Channels
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement
This course is for those interested in a career in the social media marketing or business owners who wish to use social media marketing to improve their business reach. There are no pre-requisites to take this course. All you need is a keen interest in social media marketing.
The Fastest and Easiest way to do this is through social media advertising - as in Facebook Ads. No matter if you’re new to Facebook Ads, or tried them before and didn’t manage to profit - this course is gonna show you exactly how to get results, for your business.
This course offers an overview of marketing, as well as insights into the core principles of digital marketing. The course will help you understand the central purpose and nature of marketing.
Our 1-2-1 training is ideal if you want assistance getting up to speed with any area of digital marketing.
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