COURSES OFFERED BY LONDON SCHOOL OF DIGITAL MARKETING

The course covers the foundational aspects of content designing, creation and developing effective content strategies: using analytics to improve content creation and engagement, adhere to GDPR, tricks for structuring webpages, user behaviour plus engaging course notes for students to take away.

he Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their organization, enabling them to work effectively with a digital agency or contractor as required, and confirming an approach that will allow them to implement a successful digita...

The Professional Diploma in Digital Marketing has two Social Media Marketing modules. Social Media Marketing module 1 covers setting goals and priorities for your social media campaigns and explores a range of core social media platforms

You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.

You will learn how to set and manage budgets for Adwords campaigns, measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations.

This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement

The module covers the core concepts and terminology associated with Digital Display and Video Advertising, and explores what is involved with developing and implementing effective Ad campaigns.

The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities. We will take you through the key concepts and terminology used within the field of digital marketing analytics.

This module will get participants started on the road to implementing effective digital marketing campaigns. The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing