Email Marketing

Overview

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement and reporting.

Participants will learn how to develop and manage a subscriber database, and become familiar with the features within third party email systems and soluti

You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design.

You will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.

You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.

Modules

• Key Concepts

• Scheduling

• Email Structure

• Email Design

• Campaign Process

• Measurement

• Email Delivery

• User Behaviour

• Data Capture: Online

• Key Terms and Metrics

• Email Systems

• User Characteristics

• Data Capture: Face-to-Face

• Split Testing

• Filtering

• Email Copy

• Segmentation

• Laws & Guidelines