The Professional Diploma in Digital Marketing has two Social Media Marketing modules. Social Media Marketing module 1 covers setting goals and priorities for your social media campaigns and explores a range of core social media platforms
Overview
The Professional Diploma in Digital Marketing has two Social Media Marketing modules. Social Media Marketing module 1 covers setting goals and priorities for your social media campaigns and explores a range of core social media platforms, including: Facebook, Instagram, Periscope, Twitter and LinkedIn. This module enables participants to develop the knowledge and skills to effectively engage with customers across a diverse range of social media platforms. They will appreciate the trends in the social media space and the opportunity afforded by the “always connected” social consumer.
Social Media Marketing (Part 2) develops the skills needed to implement the full range of social media tools and platforms that allow marketers to build and sustain relationships with customers. It builds upon Social Media Marketing (Part 1) and expands upon the topics and platforms introduced in that module. In this module participants will learn about the challenges of implementing an effective social media strategy for their business, especially using paid advertising options within each social network.
Participants will cover some supplementary social media channels such as YouTube, Google+ and Pinterest and learn the importance of these for specific tasks. Looking at social media platforms such as Facebook, Twitter and LinkedIn, they will learn how to use advanced features such as Insights and Analytics. You will also become familiar with how to schedule, manage and report on your campaigns and social initiatives.
Finally, participants will learn how to measure, and optimize your social media campaigns, and become familiar with relevant laws in this area.
Modules
Key Concepts of Social Media
Content Planning & Scheduling
Twitter Chat
Twitter Profile Set-up
Social Media for Business
Twitter Lists
Social Media Goals
Twitter Features
Settings Goals and Priorities
LinkedIn Setup & Profile
Facebook Features
LinkedIn Groups
Facebook Business Page
LinkedIn InMail
Facebook Messenger for Business
LinkedIn Company Page
Facebook Apps
Instagram Features
Third Party Apps for Instagram
Instagram Best Practice
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
We are the perfect training and skills partner for your social media, content marketing or PR transformation. We help individuals and organisations optimise their content and social media marketing performance.
Our instructors are highly skilled with?industry experience of? many ?years, working in best and renowned organization.
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