You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
DurationOverview
The Search Engine Optimization module enables participants to develop the knowledge and skills to implement Search Engine Optimisation (SEO) in a technically effective way, and to identify common issues. This module will introduce you to the key concepts relating to Search Engine Optimization (SEO) and all the elements that contribute to it’s effectiveness of digital marketing such as social media, link building and even blogs.
You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
You will also learn about importance of off-site optimization techniques including link building, which help enhance the appeal of the website to search engines, and improve page ranking.
Participants will be able to evaluate the level of optimization which is evident within a site including areas such as: on-page analysis, keyword tracking, backlink analysis, website speed, sitemap, and local SEO issues.
Modules
Key SEO Concepts
Keyword Selection
Search Results and Positioning
Content Updates and Layout
Benefits of Search Position
Meta Tags
Stakeholders in Search
Site Maps
Mechanics of Search
SEO Webmaster Tools
On-page/Off-page Optimization
Ranking
Customer Insights
Inbound Links and Link Building
Keyword Research
Laws & Guidelines
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
Learn how to get your website to the top of Google's search results. This interactive SEO short course will show you how your website's content, mobile optimisation, and usability can all help you enhance your site's overall performance.
The key to your website’s success is making sure that your customers can find you when using a search engine. In this course you will learn the techniques and strategies that can be used to improve the performance of your website. It is a blend of search engine optimisation training (SEO) and a l...
Understand the different areas and career paths in marketing. And find out the essential skills employers look for + how you can develop them during your time at uni.
Marketing techniques have changed massively in the last decade, as digital has become a mainstream channel for most businesses. Keeping your skills up to date in this fast-paced world is an essential activity for businesses who want to grow.
The basics on how to get your website content to the top of Google for the best keywords for your business.
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