You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
DurationOverview
The Search Engine Optimization module enables participants to develop the knowledge and skills to implement Search Engine Optimisation (SEO) in a technically effective way, and to identify common issues. This module will introduce you to the key concepts relating to Search Engine Optimization (SEO) and all the elements that contribute to it’s effectiveness of digital marketing such as social media, link building and even blogs.
You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
You will also learn about importance of off-site optimization techniques including link building, which help enhance the appeal of the website to search engines, and improve page ranking.
Participants will be able to evaluate the level of optimization which is evident within a site including areas such as: on-page analysis, keyword tracking, backlink analysis, website speed, sitemap, and local SEO issues.
Modules
Key SEO Concepts
Keyword Selection
Search Results and Positioning
Content Updates and Layout
Benefits of Search Position
Meta Tags
Stakeholders in Search
Site Maps
Mechanics of Search
SEO Webmaster Tools
On-page/Off-page Optimization
Ranking
Customer Insights
Inbound Links and Link Building
Keyword Research
Laws & Guidelines
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
With an expanding range of channels available to market through, this diploma will help you learn more about some of the key specialisms of digital marketing.
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement
KBM Media Solutions has been a key player contributing to delivering digital marketing and social media courses over the decades. We are proud of preparing capable digital marketing professionals for all main sectors across the UK.
The Certificate in Professional & Digital Marketing is suitable for those in junior marketing roles or those looking to move into the field.
The Social Media Masterclass Training course provides a thorough understanding of the essentials of social media, benefits of using social media and effective social media platforms to grow your business.
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