Search Engine Optimization

Overview

The Search Engine Optimization module enables participants to develop the knowledge and skills to implement Search Engine Optimisation (SEO) in a technically effective way, and to identify common issues. This module will introduce you to the key concepts relating to Search Engine Optimization (SEO) and all the elements that contribute to it’s effectiveness of digital marketing such as social media, link building and even blogs.

You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.

You will also learn about importance of off-site optimization techniques including link building, which help enhance the appeal of the website to search engines, and improve page ranking.

Participants will be able to evaluate the level of optimization which is evident within a site including areas such as: on-page analysis, keyword tracking, backlink analysis, website speed, sitemap, and local SEO issues.

Modules

• Key SEO Concepts

• Keyword Selection

• Search Results and Positioning

• Content Updates and Layout

• Benefits of Search Position

• Meta Tags

• Stakeholders in Search

• Site Maps

• Mechanics of Search

• SEO Webmaster Tools

• On-page/Off-page Optimization

• Ranking

• Customer Insights

• Inbound Links and Link Building

• Keyword Research

• Laws & Guidelines