You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
DurationOverview
The Search Engine Optimization module enables participants to develop the knowledge and skills to implement Search Engine Optimisation (SEO) in a technically effective way, and to identify common issues. This module will introduce you to the key concepts relating to Search Engine Optimization (SEO) and all the elements that contribute to it’s effectiveness of digital marketing such as social media, link building and even blogs.
You will understand what is involved in developing technically well-optimized websites both on-page and off-page optimisation), carry out in-depth Keyphrase Analysis, content development & distribution planning and competitor benchmarking.
You will also learn about importance of off-site optimization techniques including link building, which help enhance the appeal of the website to search engines, and improve page ranking.
Participants will be able to evaluate the level of optimization which is evident within a site including areas such as: on-page analysis, keyword tracking, backlink analysis, website speed, sitemap, and local SEO issues.
Modules
Key SEO Concepts
Keyword Selection
Search Results and Positioning
Content Updates and Layout
Benefits of Search Position
Meta Tags
Stakeholders in Search
Site Maps
Mechanics of Search
SEO Webmaster Tools
On-page/Off-page Optimization
Ranking
Customer Insights
Inbound Links and Link Building
Keyword Research
Laws & Guidelines
London School of Digital Marketing is dedicated to training individuals, professionals and businesses in all things Digital & Tech. Our virtual, workshops and classroom-based training are delivered by UK’s digital & Tech experts.
Whom we work with to design and develop courses that define the digital skills and capabilities required of all professionals. London School of Digital Marketing’s training delivers the digital framework and trains, teaches and transfers the knowledge needed to meet the challenges of our economy.
The course is a great choice if you’re looking to combine creative and commercial skills for a career in fashion marketing.
Geared for industry The Digital Marketing Graduate programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 DM qualification, and 8 weeks industry placement.
The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site.
The course covers the foundational aspects of content designing, creation and developing effective content strategies: using analytics to improve content creation and engagement, adhere to GDPR, tricks for structuring webpages, user behaviour plus engaging course notes for students to take away.
This is a practical 2-day training course that will give you the knowledge and practical skills you need to know in order to get to grips with and run your own digital marketing.
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