This course is designed for senior managers and executives who work in the advertising, communications, marketing, e-commerce, and technology fields. The programme is targeted at cross-functional leaders in these areas who would like to build their knowledge.
DurationThis course is designed for senior managers and executives who work in the advertising, communications, marketing, e-commerce, and technology fields. The programme is targeted at cross-functional leaders in these areas who would like to build their knowledge.
What delegates can expect:
Delegates can expect to come away with an understanding of how marketing has evolved in recent times to reach always-on connected customers. Attendees will learn about marketing in a digital world, enabled by technology and AI.
After completing this course:
A deeper understanding of key stages in Transforming existing marketing environments into a technology powered digital marketing one
Learnings on how to go about Developing a Digital Marketing Performance Agenda, that translates into improved commercial performance
An ability to identify Digital Marketing automation opportunities to leverage using Technology, AI and Data
Knowledge to enable identifying improving Digital channels, content and customer experiences across the Digital marketing ecosystem
Organisational Strategies for designing Digital marketing operations in modern day marketing environments
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
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