Artificial Intelligence (AI) Powered Digital Marketing

This course is designed for senior managers and executives who work in the advertising, communications, marketing, e-commerce, and technology fields. The programme is targeted at cross-functional leaders in these areas who would like to build their knowledge.

What delegates can expect:

• Delegates can expect to come away with an understanding of how marketing has evolved in recent times to reach always-on connected customers.  Attendees will learn about marketing in a digital world, enabled by technology and AI.

After completing this course:

• A deeper understanding of key stages in Transforming existing marketing environments into a technology powered digital marketing one

• Learnings on how to go about Developing a Digital Marketing Performance Agenda, that translates into improved commercial performance

• An ability to identify Digital Marketing automation opportunities to leverage using Technology, AI and Data

• Knowledge to enable identifying improving Digital channels, content and customer experiences across the Digital marketing ecosystem

• Organisational Strategies for designing Digital marketing operations in modern day marketing environments