Award In Behavioural Economics

by Institute of Data and Marketing Claim Listing

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results.

£495

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Institute of Data and Marketing Logo

img Duration

35 Hours

Course Details

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results.

 

During your Award in Behavioural Economics, you will learn:

  • How the study of behavioural science can benefit marketing practices
  • How classic campaigns have put behavioural economics into practice to harness bias
  • The EAST framework for nudging behavioural change
  • Why using data to inform decision-making is more reliable than opinion
  • The processes you should follow to achieve robust results from your experiments
  • London Branch

    DMA House 70 Margaret Street, London

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