BA (Hons) International Tourism and Events Management

Become an international tourism or events manager if you enjoy planning and collaborating. Study the creation, management and delivery of successful events and tourism initiatives at degree level.

Overview

• The international tourism and events sector has witnessed phenomenal growth and significant change in recent years. With global opportunities and a range of career choices, there has never been a more exciting time to pursue a career in international tourism and events management.
• Our course develops your cultural understanding of events and tourism, and how they impact society and the environment. You will be equipped with business and management knowledge incorporating an international perspective. This includes planning, marketing, and staffing through to risk assessment and securing funding to create, manage and deliver successful events and tourism initiatives.
• You'll benefit from interactive and hands-on learning experiences, collaborating with business using social media, wikis and blogs, providing you with practical skills that you can carry forward into your career.
• You will also benefit from industry speakers, field trips and real-life business simulations that will provide you with networking opportunities, key insights and a competitive edge on entering the industry.

What you will study

Year 1
Core modules

• Global Challenges for Business and Society
• Introduction to Tourism and Event Studies
• Principles of Marketing
• Introduction to Digital Image Creation
• Fundamentals of Managing People

Optional modules: Students may take one or more option module depending on timetable:

• Fundamentals of Risk Management
• Innovation for Sustainable Marketing
• The Business of Social Science
• International Economic Issues & Challenges

Year 2
Core modules

• Trends in Tourism
• Fundamentals of Financial Management for Decision Makers
• Digital Content Creation
• The Event Industry and Typologies
• Tourism and Event Operations

Optional modules: Students may take one or more option module depending on timetable:

• Organisational Risk and Resilience
• Social Media Marketing
• Learning and Development for Individuals, Organisations and Society
• Fundamentals of Sustainability

Year 3
Core modules

• Destination Developing Management and Marketing
• Creating and Designing Experiences
• Tourism and Event Policy and Development
• Event Planning and Delivery: Festival of the Common Good
• Management Accounting for Decision Makers,

Optional modules: Students may take one or more option module depending on timetable:

• Citizenship and Community Partnership
• Managing People and Diversity at Work
• Project Management
• Work Experience

Year 4
Core modules

• Graduate Talent Employability
• Critical Issues in Tourism and Events
• Tourism and Events Final Project
• Networking and Negotiation for Tourism and Events

Optional modules: Students may take one or more option module depending on timetable:

• Sustainability, Corporate Responsibility & Ethics
• Global Brand Storytelling
• Food for Thought
• Strategic HRM in Contemporary Contexts
• Managing Sustainable Business Excellence

Year 3 direct Entry
The following core modules are available exclusively to students entering directly into year 3, as part of their academic pathway.

• Destination Developing Management and Marketing
• Creating and Designing Experiences
• Tourism and Event Policy and Development
• Event Planning and Delivery: Festival of the Common Good
• Management Accounting for Decision Makers,
• Option module

Year 4 direct Entry
The following core modules are available exclusively to students entering directly into year 4, as part of their academic pathway.

• Graduate Talent Employability
• Critical Issues in Tourism and Events
• Tourism and Events Final Project
• Networking and Negotiation for Tourism and Events
• Option module