This bachelor programme focuses on a wide variety of contexts, in marketing and also skills as a team player, a group member and ultimately as a manager of other people. This course allows you to specialise in marketing and observe the inter-relationships with other functions.
DurationThis bachelor programme focuses on a wide variety of contexts, in marketing and also skills as a team player, a group member and ultimately as a manager of other people. This course allows you to specialise in marketing and observe the inter-relationships with other functions such as finance to be effective in a managerial role.
Course Highlights
Delivery
This course is wholly delivered in Singapore. Students will have access to local lecturers and resources provided by Nanyang Institute of Management. There will be a combination of lectures, tutorials, workshops, seminars and presentations.
Students may also be given additional work to complete outside of scheduled classes. Resources and materials provided for students will include lecture notes and references for further reading in books, publication, articles and websites.
Assessment
Combination of coursework and written examinations
The coursework may include individual report, reflective assignment/log, presentation, individual assignment, group presentation, group discussion, portfolio, case study, and/or group project.
Award
Upon passing all 18 modules, a student will be awarded the York St John University’s Bachelor of Arts (Honours) Marketing Management.
Potential Career Opportunities
Graduates may choose to pursue a future(but not limited to) in these department/industries.
Established in 2001, Nanyang Institute of Management (NIM) is a forward-looking premier education provider in the region. At NIM, we focus on “Nurturing Today for Tomorrow” with a student-centric culture that places learning needs above all else. We pride ourselves on the ability to offer an environment that is geared towards achieving academic and teaching excellence while nurturing our students as a whole.
Quality Policy
Nanyang Institute of Management is committed to providing teaching, learning and research that enhance the skills, knowledge and capabilities of our students and stakeholders; emphasizing industry relevance and a spirit of innovation; and fostering an intellectual environment with an international orientation.
Our Service Guarantee to students:
NIM upholds a high service standard.
NIM’s lecturers/teachers/tutors are selected qualified professionals in their field.
NIM average lecturer to student ratio is 1 to 30 (this varies with courses and the mode of delivery to maximise learning outcomes).
NIM offers students adequate facilities and support services to foster a conducive and pleasant learning experience.
NIM accepts students if they possess the required qualification/s and language proficiency as stipulated in the signed standard student contracts.
NIM will stand by our signed standard student contract agreement.
Our Vision
To be a forward-looking premier education provider of industry-relevant programmes in the region.
Our Mission
Delivering industry-relevant programmes in a conducive and dynamic learning environment that nurtures the potential of every student, and equips students with the confidence, knowledge and skills to succeed in their chosen careers.
Our Values
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Graduates of this degree course will be equipped with an understanding of the relationship between agencies and their customers as well as trends within the many facets of the Marketing Discipline.
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