Bachelor of Arts (Hons) in Hotel & Tourism Management

Our BA (Hons) in Hotel & Tourism programme focuses on teaching students how to manage the hotel and tourism business. Tourism is the fastest-growing industry in the business world.

Our program provides a solid foundation in the theory and practice of hotel and tourism management and prepares you for a successful career within the hotel, tourism and leisure industry.

In addition to industry-specific modules, our course options will enable you to develop a range of business skills applicable to the wider commercial market.

Employability

This program will equip you with the skills to work for resorts, country clubs, international hotel chains, airlines, tour operators and restaurants, and across fields such as destination management, marketing, logistics, business conferences and product development.

The travel and tourism sector is the largest sector in the world’s economy and is short of good quality managers. Recent graduates from this course have gone onto roles such as:

• Business Travel Consultant

• Hotel Manager

• Meetings Venue Manager

• Events Coordinator

Many also start their own businesses in the sector including web-based tour operations, restaurants and events management companies.

Course Structure

Year 1

• Core Subjects

• English for Business

• Principles of Marketing

• Tourism Geography

• Micro Economics

• Foundation of Business Management

• Business Law

• Macro Economics

• Advertising, Media & Branding

• IT Software for Business

• Writing Communication Skills

• Eco Tourism

• Tour Operations Management

• Consumer Behaviour

YEAR 2

• Core Subjects

• Cultural Heritage - Malaysia

• Strategic Marketing

• International Marketing

• Event & Conference Management

• Human Resources Management

• The Business of Tourism

• Business Finance I

• Cross-Cultural Business Issues

• Sales and Customers Relations Management

• Electives (Choose 1 out of 2)

• Project Management

• Entrepreneurship & New Venture Creation

• Electives (Choose 1 out of 2)

• Basic Mandarin

• Basic Japanese

YEAR 3

• Core Subjects

• Tourism Marketing

• Sustainable Tourism: Policies & Ethics

• Leisure & Recreational Management

• Leadership & Team Building

• Negotiation

• Strategic Management

• Case Study - Tourism

• Organizational Communication

• Thesis

• Industrial Training

• Electives (Choose 1 out of 2)

• Basic Mandarin II

• Basic Japanese II

General Studies (MPU) Subjects

• for Local Students

• Ethnic Studies

• Tamadun Islam dan Tamadun Asia

• English 2

• Small Business Management

• Co-Curriculum

• for International Students

• Bahasa Melayu Komunikasi 2

• Malaysian Studies 3

• English 2

• Small Busiess Management

• Co-Curriculum

Entry Requirement

Accredited Foundation, STPM/ UEC, Diploma or equivalent