Our BA (Hons) in Hotel & Tourism programme focuses on teaching students how to manage the hotel and tourism business. Tourism is the fastest-growing industry in the business world.
DurationOur BA (Hons) in Hotel & Tourism programme focuses on teaching students how to manage the hotel and tourism business. Tourism is the fastest-growing industry in the business world.
Our program provides a solid foundation in the theory and practice of hotel and tourism management and prepares you for a successful career within the hotel, tourism and leisure industry.
In addition to industry-specific modules, our course options will enable you to develop a range of business skills applicable to the wider commercial market.
Employability
This program will equip you with the skills to work for resorts, country clubs, international hotel chains, airlines, tour operators and restaurants, and across fields such as destination management, marketing, logistics, business conferences and product development.
The travel and tourism sector is the largest sector in the world’s economy and is short of good quality managers. Recent graduates from this course have gone onto roles such as:
Business Travel Consultant
Hotel Manager
Meetings Venue Manager
Events Coordinator
Many also start their own businesses in the sector including web-based tour operations, restaurants and events management companies.
Course Structure
Year 1
Core Subjects
English for Business
Principles of Marketing
Tourism Geography
Micro Economics
Foundation of Business Management
Business Law
Macro Economics
Advertising, Media & Branding
IT Software for Business
Writing Communication Skills
Eco Tourism
Tour Operations Management
Consumer Behaviour
YEAR 2
Core Subjects
Cultural Heritage - Malaysia
Strategic Marketing
International Marketing
Event & Conference Management
Human Resources Management
The Business of Tourism
Business Finance I
Cross-Cultural Business Issues
Sales and Customers Relations Management
Electives (Choose 1 out of 2)
Project Management
Entrepreneurship & New Venture Creation
Electives (Choose 1 out of 2)
Basic Mandarin
Basic Japanese
YEAR 3
Core Subjects
Tourism Marketing
Sustainable Tourism: Policies & Ethics
Leisure & Recreational Management
Leadership & Team Building
Negotiation
Strategic Management
Case Study - Tourism
Organizational Communication
Thesis
Industrial Training
Electives (Choose 1 out of 2)
Basic Mandarin II
Basic Japanese II
General Studies (MPU) Subjects
for Local Students
Ethnic Studies
Tamadun Islam dan Tamadun Asia
English 2
Small Business Management
Co-Curriculum
for International Students
Bahasa Melayu Komunikasi 2
Malaysian Studies 3
English 2
Small Busiess Management
Co-Curriculum
Entry Requirement
Accredited Foundation, STPM/ UEC, Diploma or equivalent
Jesselton University College is a leading private higher education institution in Sabah. We strives to focus on creating educational and career opportunities for people by means of which students may obtain higher education in various fields. Over the years, the university college has emphasized flexible and interdisciplinary training and educational systems.
Established in 1988 under Sabah’s Education Ordinance, 1961 (Ordinance No. 9 of 1961), and re-registered as Institut Prima Bestari when the Private Higher Educational Institutions Act 1996 was enacted. The institution has demonstrated an outstanding and proven track record, including achieving a 5-star rating from the Ministry of Higher Education for consecutive years. In recognition of its commitment and quality in higher education, the Ministry of Higher Education granted University College status to the institution in 2021.
Being one of the leading private education institution, Jesselton University College has a long standing recognition from the local authorities. Programmes of Jesselton University College are recognised and accredited by the Malaysian Qualifications Agency (MQA) and Ministry of Human Resource. Jesselton University College is a licensed training provider panel for the Human Resources Development Corporation (HRDCorp), The Social Security Organisation (SOCSO), Ministry of Tourism Management (MOTAC), and Department of Skills Development (JPK).
With its roots deeply planted in the land of Sabah, Jesselton University College is extending its reach further onto the global horizon, seeking recognition and accreditations on a global scale. JUC is also an appointed learning and assessment centre for OTHM Qualification UK and Qualifi UK (both Ofqual regulated certification bodies). Throughout its years of global expansion, Jesselton University College has achieved the status of an institutional member of the Association of Commonwealth Universities (ACU), Accreditation Council of Business Schools and Programs (ACBSP), American Higher Education Alliance (AHEA), and Chartered Association of Continuing Education (CACE).
Vision
Mission
PEO 1 To produce graduates who are knowledgeable, competent and innovative in contributing towards the field of tourism management and development. PEO 2 To produce graduates who have effective leadership qualities to support their roles in management and development of tourism activities. PEO 3
KCC’s Diploma in Tourism Management is Approved and Endorsed by MQS (Malaysia Qualification Agency), a body under the Ministry of Higher Education that regulates programmes offered by private colleges and universities.
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