Bachelor of Arts in Marketing Communication

If you are a born communicator with strong interpersonal skills, this degree will bring out the Brand, Media or Digital Manager in you. You will learn the fundamentals of marketing from research and branding to client communication. You will be equipped to be the brainchild behind the marketing of a brand, where it is placed, what messages are conveyed and so much more. You will also ensure the brand increases its ROI, profitability, customer loyalty and always stays ahead of its competitors.

You will manage the budgets and analyse the results of your marketing efforts. The dynamics of the marketing and advertising planning process in theory are provided by means of sound strategic thinking and hands-on application. Practical brand/organisational experiences are integrated for a deeper industry understanding.

During the final year, students are challenged to change their entrenched thought processes. This consists of a number of real-life campaigns where strategy development, research, analytical and lateral thinking, and creative executions are experienced within a simulated advertising agency environment.