NQF 7 (contact learning or Distance Learning)
DurationIf you are a born communicator with strong interpersonal skills, this degree will bring out the Brand, Media or Digital Manager in you. You will learn the fundamentals of marketing from research and branding to client communication. You will be equipped to be the brainchild behind the marketing of a brand, where it is placed, what messages are conveyed and so much more. You will also ensure the brand increases its ROI, profitability, customer loyalty and always stays ahead of its competitors.
You will manage the budgets and analyse the results of your marketing efforts. The dynamics of the marketing and advertising planning process in theory are provided by means of sound strategic thinking and hands-on application. Practical brand/organisational experiences are integrated for a deeper industry understanding.
During the final year, students are challenged to change their entrenched thought processes. This consists of a number of real-life campaigns where strategy development, research, analytical and lateral thinking, and creative executions are experienced within a simulated advertising agency environment.
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
The purpose of the Diploma is to develop graduates who can demonstrate focused knowledge and skills in marketing management. Students will develop strategic knowledge, together with practical skills through work-integrated learning to enable graduates to apply their learning in the workplace.
Obtain social media certification with the Higher Certificate in Social Media and Communication, which aims to develop students’ social media communication skills within the growing, fast-paced industries influenced and impacted by social media and communications.
The purpose of this qualification is to ensure that qualified learners understand advertising agency processes and technical methods in general, and specialize in the processes systems, and technical methods that they are (to be) involved in by achieving specific competence.
Get ahead of the competition by developing your strategic marketing credentials. This marketing short course will equip you with a solid foundation and insight into the world of contemporary marketing.
Marketing is a core component of any modern business. Marketing is how a business communicates with its customers and how a business establishes a brand and an identity.
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