Brand Management course will enable student to have a fundamental understanding of how to build, measure, and manage a brand.
DurationBrand Management course will enable student to have a fundamental understanding of how to build, measure, and manage a brand.
Learning Outcome
To expose the students to the concepts, principles, techniques and application of contemporary branding.
To provide the students with insights into the design and implementation of branding strategies
To help the students to build, measure and manage brand-equity.
Module 1: Brand
Module 2: Brand Elements
Module 3 Developing A Brand Equity
Module 4: Designing Branding Strategies
Module 5: Branding Strategies
CHRIST (Deemed to be University) was born out of the educational vision of St Kuriakose Elias Chavara, an educationalist and social reformer of the nineteenth century in South India. He founded the first Catholic indigenous congregation, Carmelites of Mary Immaculate (CMI), in 1831 which administers CHRIST (Deemed to be University).
A few decades back, brands belonged to manufacturers. They could decide on the what, how and how to of brands. The consumers played a role, but that was minimal. In the present era, the balance has shifted to the consumers, thanks to 3 Cs.
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