TOP 10 BRAND MANAGEMENT COURSES IN USA

This course explores leadership and management of the communication team for a brand (be it a product, service, association, organization, or an individual). Students will explore techniques for managing both “down and up.”

This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising and promotional purposes.

This course reviews what makes brands successful and provides a deep dive into proven “Brand Building Frameworks” used by several Fortune 50 corporations.

Branding and marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgment, and a marketplace that is fast-changing.

Product and Brand Management course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand manageme...

The MSU Denver Brand Training will equip faculty and staff with the tips, tools and talking points to effectively promote the MSU Denver brand internally and externally — ensuring we are consistently ‘singing from the same songbook.’

Brand Management Course is offered by Columbia Business School.Whether you are just thinking about what you’ll take in school, already majoring in business, or starting on your professional path, this program helps you discover the business area that’s right for you.

This course will examine why brands are important, the essential strategies for successfully marketing brands in today's digital economy, and how to manage and market your personal brand.

Activate your brand/marketing strategies through online outreach channels. Develop a portfolio of your work. Students will earn a certificate upon successful completion of all required courses.

Developing and managing your brand is a key component of success in the business world. Brand Management Concentration will help you learn about new product development processes, how to build, manage, and guard strong brands, how tactical product decisions affect the brand equity, and how to commu...