This course explores leadership and management of the communication team for a brand (be it a product, service, association, organization, or an individual). Students will explore techniques for managing both “down and up.”
DurationThis course explores leadership and management of the communication team for a brand (be it a product, service, association, organization, or an individual). Students will explore techniques for managing both “down and up.”
Strategic leadership tools will also be explored for overseeing day-today needs as well as long term communication planning across all platforms. Coursework will include needs analysis, conflict anticipation and resolution, partnership management, and strategic brand guidance for a variety of critical audiences, inside and outside of an organization.
Columbia College Chicago is an undergraduate and graduate institution whose principal commitment is to provide a comprehensive educational opportunity in the arts, communications, and public information within a context of enlightened liberal education.
Columbia’s intent is to educate students who will communicate creatively and shape the public’s perceptions of issues and events and who will author the culture of their times.
Developing and managing your brand is a key component of success in the business world. Brand Management Concentration will help you learn about new product development processes, how to build, manage, and guard strong brands, how tactical product decisions affect the brand equity, and how to commu...
As much as we'd like to, none of us start in the middle, but I can definitely accelerate your learning curve. I created The Lawyers' Marketing Academy to bring you skills I have been delivering to my clients in my marketing consulting business for many years.
Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns.
Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.
Houston Community College’s (HCC) industry-focused Marketing program provides student-centered, up-to-date courses for career readiness. The concepts, principles, and practical experience provided by the HCC Business Center of Excellence Marketing Program strive to meet the ever-changing and gro...
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