Marketing: Branding & Strategy

by Tufts University Claim Listing

This course reviews what makes brands successful and provides a deep dive into proven “Brand Building Frameworks” used by several Fortune 50 corporations.

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Course Details

This course reviews what makes brands successful and provides a deep dive into proven “Brand Building Frameworks” used by several Fortune 50 corporations.

It reinforces the learning through applying the framework to real brands. Students will learn how to develop key elements needed to write strong brand positioning statements and pragmatic skills to market products and/or services in corporate environments.   

The course will also discuss marketing experiences and competencies identified to pursue a successful marketing career in established corporations.

  • Boston Branch

    108 Packard Ave 2nd Floor, Boston

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