This course reviews what makes brands successful and provides a deep dive into proven “Brand Building Frameworks” used by several Fortune 50 corporations.
DurationThis course reviews what makes brands successful and provides a deep dive into proven “Brand Building Frameworks” used by several Fortune 50 corporations.
It reinforces the learning through applying the framework to real brands. Students will learn how to develop key elements needed to write strong brand positioning statements and pragmatic skills to market products and/or services in corporate environments.
The course will also discuss marketing experiences and competencies identified to pursue a successful marketing career in established corporations.
In the spirit of our motto, Pax et Lux (“Peace and Light”), Tufts University faculty and students work together as active global citizens, illuminating each other and the world. Centered in the vibrant academic landscape of Greater Boston, Tufts is the best of all worlds.
A close-knit community with the resources of a major research university, welcoming campuses near big city opportunities, and a global network of accomplished alumni. Since 1852, Tufts University has prepared exceptional students in diverse fields for lives of learning and leadership.
Our commitment to the liberal arts, vital research enterprise, and collaborative, interdisciplinary culture combine to spark curiosity and create resounding global impact.
Excellence Adds Up
At Tufts, students discover the tools necessary to drive themselves—and the world forward. Every student's unique experience is personalized by drawing from a wide range of academic and extracurricular opportunities.
A Global Alumni Network
Tufts alumni live and work around the world. They are leaders, mentors, colleagues, and friends who continue to engage with Tufts – through lifelong learning, networking, volunteering, and returning to campus for reunions and events.
Branding and marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgment, and a marketplace that is fast-changing.
In the Professional Certificate in Marketing Design program, students develop skills in the in-demand software that most marketing designers needs to know.
The certificate course contains lectures, discussions, and case studies involving analytical techniques that can be applied to retail and fashion business scenarios.
Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns.
As much as we'd like to, none of us start in the middle, but I can definitely accelerate your learning curve. I created The Lawyers' Marketing Academy to bring you skills I have been delivering to my clients in my marketing consulting business for many years.
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