Product and Brand Management

by The University Of Texas At Dallas Claim Listing

Product and Brand Management course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand managemen

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Course Details

Product and Brand Management course discusses concepts and cases of planning, building, measuring and management of brands and products.

It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle.

An estimated 20 Community Engagement hours can be earned in this course.

 

Prerequisite

  • MKT 3300.

  • Dallas Branch

    800 W. Campbell Road, Dallas

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