UT Dallas is a top public university located in one of the nation’s fastest-growing metropolitan regions. Our seven schools offer more than 140 undergraduate and graduate programs, plus professional certificates and fast-track programs.
Created by bold visionaries and tech pioneers, UT Dallas has nurtured generations of innovators in its first 50 years. Our roots go back to the 1960s when the three founders of Texas Instruments — Eugene McDermott, Erik Jonsson and Cecil Green — established the Graduate Research Center of the Southwest as a source of advanced research and trained scientists to benefit the state and the nation.
Our creativity and enterprising spirit has been — and will continue to be — UT Dallas’ guiding light.Our mission statement centers on providing Texas and the nation with excellent, innovative education and research. As a dynamic, young university, our gleaming future outlined in the UTD Strategic Plan, will benefit the region, state, nation and world.
Careers in Economics: In the private sector, economists use their understanding of economic relationships to help firms set prices, forecast growth and analyze the impact of government regulations and global economic trends.
Product and Brand Management course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand manageme...
This course will examine mergers and acquisitions in the global scale, including identifying targets; valuing the targets; negotiating the deals, and structuring the post-deal integration. It will also cover the legal, organizational and strategic issues that impact the acquisition process.Â
MKT 6374 eCommerce Strategy, Marketing, and Operations course will provide students with both strategic and hands on experience in eCommerce.
The program’s core curriculum, plus the many opportunities to take electives in specialized subfields, ensures that students develop an in-depth knowledge of information technology and management and master the skills they need to succeed in a wide variety of jobs.
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