MKT 6374 eCommerce Strategy, Marketing, and Operations course will provide students with both strategic and hands on experience in eCommerce.
DurationMKT 6374 eCommerce Strategy, Marketing, and Operations course will provide students with both strategic and hands on experience in eCommerce.
Students will be taught basic elements and best practices of eCommerce platforms, design, funnels, competing against larger corporate websites, effective benchmarking, and integration with CRM and web analytics.
Concepts such as online merchandising, pricing, content management, image types and formats, and optimization techniques including split A/B page tests will be introduced.
Hands on experience will be acquired by working in teams to create two fully transactional eCommerce websites using two major platforms: WordPress and one of the popular shopping carts such as Shopify.
Students will also be taught about web hosting, Domain purchase and transfer, SSLs, setting up email, online forms, and using SEO plugins on a website. No programming knowledge or experience is needed.
UT Dallas is a top public university located in one of the nation’s fastest-growing metropolitan regions. Our seven schools offer more than 140 undergraduate and graduate programs, plus professional certificates and fast-track programs.
Created by bold visionaries and tech pioneers, UT Dallas has nurtured generations of innovators in its first 50 years. Our roots go back to the 1960s when the three founders of Texas Instruments — Eugene McDermott, Erik Jonsson and Cecil Green — established the Graduate Research Center of the Southwest as a source of advanced research and trained scientists to benefit the state and the nation.
Our creativity and enterprising spirit has been — and will continue to be — UT Dallas’ guiding light.Our mission statement centers on providing Texas and the nation with excellent, innovative education and research. As a dynamic, young university, our gleaming future outlined in the UTD Strategic Plan, will benefit the region, state, nation and world.
Grow Global specializes in e-commerce strategy, consultancy and training, showing small and medium- sized companies exactly how to expand their online presence and sales internationally, for long-term, profitable growth.
Learn how to become an e-commerce entrepreneur, launch and grow your business with Shopify, and master digital marketing strategies in this comprehensive masterclass. Students will receive expert instruction and learn how to market and sell virtually any product online.
This course covers Internet contracting both domestically and internationally; payment systems and related privacy concerns; Internet business torts and anti-trust in e-commerce. Legal issues are examined against the background of the nature of e-commerce.
The course prepares students for all aspects of e-commerce marketing management, from launch to expansion. It covers the principles and practices of e-commerce marketing, with emphasis on the skills needed to plan, launch, manage, market, and measure a mobile first website that sells products, inco...
The Ecommerce Certificate is a 12-week professional certificate program comprised of three courses that provide students with a comprehensive overview of the online retail industry while developing the necessary skills including digital acquisition to retention strategies.
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