Brand Management

Companies intent on building strong brands need effective brand managers. The Certificate in Brand Management will help you develop and execute superior strategies that align brand and business goals. You'll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills.

Whether you're a brand, product or marketing executive or a business owner, achieving this certificate will deliver valuable insights into the fundamentals and strategic nuances of managing brands.

What you'll learn

• Understand the discipline of brand management and how it drives company value.
• Develop, execute and measure an effective brand strategy.
• Manage various types of brands: product versus corporate, B2C versus B2B.
• Study brand launch, invigoration/rebranding and competitive defence.
• Drive organizational alignment and a corporate strategic agenda.