The Certificate in Brand Management will help you develop and execute superior strategies that align brand and business goals. You'll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills.
DurationCompanies intent on building strong brands need effective brand managers. The Certificate in Brand Management will help you develop and execute superior strategies that align brand and business goals. You'll learn how to track brand equity and value, evaluate the return on investment (ROI) of individual marketing investments and explore and develop new leadership skills.
Whether you're a brand, product or marketing executive or a business owner, achieving this certificate will deliver valuable insights into the fundamentals and strategic nuances of managing brands.
We’re here for you. SCS provides the perfect balance of academic excellence and applied skills instruction. This means you get a unique, hands-on learning experience within a higher education setting, empowering you to take your career in any direction you choose, explore new horizons, and unleash your creative potential.
We are constantly working with industry experts, professional associations, subject matter experts, and academic faculties to provide learning opportunities that will challenge and change you.
This program is for marketers, sales professionals, entrepreneurs, business owners - anyone interested in leveraging research to answer business questions, make decisions and solve important challenges.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Students will look at avenues to promote a business through numerous topics including social media, traditional media, themes, marketing, advertising, desktop publishing, and incorporation of the latest technology.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
Take your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
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