his course examines the management of brands with a strategic emphasis. It addresses the building, measurement and management of brand equity along with different branding strategies and the evaluation of brands and their lifecycles.
DurationCourse learning objectives
Explain what a brand is, and the importance of brand equity in organisations.
Describe and apply the major principles of brand management in organisations.
Discuss and explain organisational branding strategies and their impact using analytic and writing competences developed through coursework.
Recommend how to evaluate a brand.
Wellington Uni-Professional (formerly the Centre for Lifelong Learning and Knowledge Services, Wellington Uni-Ventures) offers short courses and micro-credentials designed to develop professional skills, improve organisational capability, and enhance employability.
Our courses are for working professionals and executives, and we create programmes for international clients. Courses are designed and presented by expert academics and practitioners who provide educational experiences that will help build your own and your organisation’s performance.
With all of Aotearoa New Zealand outside Auckland moving to alert level 2 from 8 September, we wanted to give you a brief update on our operations under Delta alert level 2.
The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business.
Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.
Market research is one of the most effective ways to provide such insights and knowledge. This course provides a hands-on approach to experience both qualitative and quantitative market research.
This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth.
You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.
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