With most brands converging and most communications increasingly impossible to distinguish, this course will unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
DurationBrand Storytelling
Overview
Do you feel that your brand or company culture are too cold, clinical and soulless?
Do you feel that your communications are looking tired, homogenised and lack effective saliency?
With most brands converging and most communications increasingly impossible to distinguish, this course will unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Who should attend?
This course is for anyone who works with brands and communications (both internal and external, and agencies) and wants to increase the chances of success by identifying new ways of creating positionings, ideas and executions that resonate with memorability and cut-through.
Learning outcomes
Unlearn why “messaging” (or just ‘telling people stuff”) is no longer an effective strategy for most brands and organisations
Discover a new model for building and developing brands that is closer to the principles of Behavioural Economics: simple, human and emotional
Why emotions are the prime means for creating motivation, relevance and saliency
Discover why stories have- and have always had- the power to move people and make them care
Follow the 6 S.I.M.P.L.E. rules of storytelling
Explore ads and brands that do (and don’t) have stories at their heart
Carry out exercises with live material, including “heroes and villains, conflicts and quests”
Privacy policy
The Chartered Institute of Marketing (CIM) is committed to protecting your privacy and managing your personal data in accordance with applicable data protection law. This Privacy Policy aims to be clear, concise and transparent about how we collect, store and use your personal data.
We strongly recommend that you review this policy on a regular basis to ensure that you remain happy with the way in which your data is processed.
Who we are
The data controller is The Chartered Institute of Marketing (CIM).
CIM is the world’s leading professional marketing body, registered in England and Wales (registration number RC000886). Our registered address is Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK.
If you have any questions about this Privacy Policy, you can get in contact by writing to:
How we collect information about you
There are several ways we may collect information about you. These include:
We may also collect information about you if you consent to the use of cookies when using our website.
*Phone calls may be recorded for training purposes or for the resolution of any disputes. Recordings are retained for 3 months and access is restricted to the customer services management team.
when you provide it to us by getting in contact (phone/email/web/webchat**)
when you subscribe to our services or place an order with us
when you interact with communications that we send to you
if you are studying a CIM qualification, your study centre may share information with us
if you are studying or join through an arrangement with your company, your company may share your personal information with us
if you submit your details when sending an enquiry through a third-party vendor
when you provide details at an exhibition or networking event
when you report a problem with CIM's websites or any of its services
when you undertake a proctored online or virtual assessment
if you register to use a third party software for access to CIM products or services
This weekend will unravel the secrets of the storyteller’s craft and allow you to experiment with an array of key writing techniques to deepen your understanding of the stories you want to tell and how to tell them.
Discover what elements of storytelling and narrative can be used to enhance a profession in the sciences.
Here at 'The Coaching Guy' I provide a fully bespoke end-to-end Coaching Experience for anyone looking to accelerate their leadership career. Investing in a Coach is the best investment you will make in your life. Let's see how we can work together.
We are all hard-wired for story and storytelling is equally important in a professional setting as it is in a social one.
When you walk away with hours of follow-up to do without any real commitment to action.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the UK, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore