Business Analytics

With tremendous growth in the amount of data being generated by organisations, governments and society, it’s crucial that the leaders of tomorrow understand the tools required to make evidence-based decisions. Learn the foundational skills of business analytics to improve your decision-making processes and create value for your organisation.

About this microcredential

Business analytics is concerned with the use of data, quantitative analysis, predictive models and fact-based management, to create value for organisations.

In this microcredential, you will explore the foundations of business analytics and be introduced to the techniques and methods required to undertake practical problems. You will gain the knowledge required to initiate and conduct small scale business analytics projects and professionally communicate your findings to a diverse set of stakeholders.

Key benefits of this microcredential

• Learn how and why data collection and analysis can improve your understanding of customers, users and/or stakeholders and their interactions with your organisation and its products or services
• Learn and practice methods to locate, prepare and analyse data to improve your ability to make stronger predictions that achieve business outcomes
• Develop your ability to communicate the results of a business analytics project.

Who should do this microcredential?

This microcredential is suitable for those in a wide range of industries and occupations across both public and private sectors. It would be beneficial for:

• Marketing and sales professionals looking to better understand their customer base
• Leaders looking to better understand the importance and applications of business data analysis in day-to-day or strategic planning
• Entrepreneurs and those working in start-ups, who want to ensure they are building the correct data gathering and analysis practices into business operations from the outset
• Information technology professionals, product developers and product managers who want to ensure they are creating strong feedback loops between product users and improvement initiatives.