Certificate in Content Marketing

Together with T Brand Studio, The School of The New York Times is offering a Certificate in Content Marketing as taught by members of the studio’s core leadership team.

• Story Mining & Strategy: Creating Great Branded Content

• How to Tell Brand Stories With Video

• The Designer’s Guide to Building a Brand Story

• Thinking About the Other Side?

• Attracting, Engaging and Measuring Digital Audiences for Branded Content*

Each of the five courses covers highly sought-after strategies, approaches and methods used within the Studio to create high-quality native advertising.

The instructors cover all perspectives of a brand marketing unit, from content strategy to audience development, editorial, design and video. Learn practical skills to stand out in the fast-growing field of content marketing and native advertising.

Once you complete all five courses, you’ll receive a Certificate in Content Marketing With T Brand Studio.