This course is designed to minimize the overwhelm while helping lay out a roadmap for you to generate your digital marketing success. It is delivered in a step-by-step, user-friendly approach.
DurationAre you feeling overwhelmed by digital marketing? While it has become a critical part of doing business today, trying to stay abreast of its rapid pace of change can be very challenging.
Our instructor knows this space very well having been in it since its nascency working with companies and brands from the local mom-and-pop to the global tech giants.
This course focuses on the roadmap for successfully addressing real-world situations not just in the context of today’s environment but also with an eye toward proper success positioning as the industry evolves.
This course is designed to minimize the overwhelm while helping lay out a roadmap for you to generate your digital marketing success. It is delivered in a step-by-step, user-friendly approach.
This course is broken into two segments. The first lays out a strong, practical foundation for the key elements within the digital marketing realm. Building upon that, the second lays out the path for applying these skills to generate business results. Key topics include – SEO, Content Marketing, Social Strategy, Email Nurturing, Lead Generation, Competitor Analysis and much more!
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University serves more than 30,000 undergraduate and graduate students across six campuses located along the southeast Florida coast and is ranked as a top public university by U.S. News and World Report.
Florida Atlantic University is an energetic and fast-growing institution, determined to propel itself to the forefront of innovation and scholarship. In recent years, the University has doubled its research expenditures and outpaced its peers in student achievement rates. Our students are bold, ambitious and ready to take on the world.
This is a process that will help you Intentionally and predictably transform ice-cold prospects into leads, sales, advocates and promoters of your business and brand. By the end of this Bootcamp, you will understand and possess the tools to guide your Digital Marketing efforts.
Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies now strategically enhancing their online presence to better serve customers and find new ones.
Learn the best practices of online analytics including how to create a Google Analytics account, add analytics code to your website, review reports.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have always been fundamental to a successful digital marketing strategy. Yet, they must still be understood as the digital landscape evolves rapidly.
This course will prepare you for success in social media campaign management, audience engagement and content communications.
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